TALENTED CREATIVES & CODE MASTERS TEAM UP FOR INNOVATION & GROWTH
Roger West Creative & Code is a digital marketing agency based in Tampa, Florida. The company offers a full range of marketing services, including branding and positioning, website design and development, creative services, paid search and social media, content marketing and just about everything it takes to help clients flourish within the digital landscape.
Roger West partners with organizations across the U.S., with a focus on clients in the tech, healthcare, restaurant and fulfillment/logistics industries. However, the agency is most proud of its portfolio of clients headquartered in the Tampa Bay area.
“I am especially proud of the culture we’ve built and the passion and dedication our team brings to every client relationship.”
– Michael Westafer, CEO
The Cure for Mediocre Marketing
The agency was founded in 2007 by CEO Michael Westafer, a Clearwater native and lifelong creative who was tired of seeing work and outcomes that were just “good.” His solution? Try his hand at ownership with an agency committed to delivering excellence, every time.
Shortly after taking the entrepreneurial plunge, Westafer enlisted the help of developer Chris Aybar – adding the “code” to Roger West Creative & Code. The agency’s mission has always been to provide a dynamic, engaging environment for marketing experts to thrive. It wasn’t long before Roger West became a haven where creatives and developers could team up with clients to drive traffic to vibrant online destinations and elevate messages that pack a punch.
The goal? To masterfully blend form (creative), message (branding) and function (code) in order to drive business growth. Plus, it’s the kind of workplace people love. Roger West earned Best Places to Work recognition from the Tampa Bay Business Journal in 2019 and 2020.
“I am especially proud of the culture we’ve built and the passion and dedication our team brings to every client relationship,” said Westafer.
The agency celebrated its 13th anniversary in 2020 with its first appearance on the Inc. 5000 list of the nation’s fastest-growing, privately held companies.
Roger West also came in at No. 7 on the Tampa Bay Business Journal’s 2020 Fast 50 list, making it the fastest-growing marketing company in the Tampa Bay region with two-year revenue growth of 249.2%.
2020: Growth Amidst Chaos
Despite a year of chaos and unpredictability, Roger West added new logos to its client roster, along with an expanded leadership team and service offerings in 2020.
The agency attributes a successful year to embracing challenges and acting quickly to make necessary adjustments. That includes helping clients do the same as they also navigated the unexpected, from healthcare to restaurants. According to Westafer, resiliency is a mindset the agency brings to every project.
“2020 made our team stronger,” Westafer said. “It’s reminded us to not take any day – or person – for granted. Our clients see it. They know we are a trusted partner they can count on when the unexpected happens. We aren’t going anywhere.”
Bigger, Better, Best
Bigger investments in team growth and development, packaged marketing solutions and expanded client services are just a few of the plans Roger West has on tap for 2021. The goal? To continue living the mission of ‘good isn’t good enough’ here.
“We keep growing because of our clients’ trust in us and the consistently great work from our team,” Westafer said. “Our philosophy is to keep our team and clients happy, and being the best naturally follows.”
Roger West At-A-Glance
• Full-service digital marketing agency
• Founded in 2007
• Michael Westafer, founder & CEO
• 20+ team members
• Healthcare, Tech, Restaurants, Non-profit, Manufacturing/Logistics
• Web design & dev, brand, creative, messaging, digital, UX
“2020 made our team stronger. It’s reminded us to not take any day – or person – for granted. Our clients see it. They know we are a trusted partner they can count on when the unexpected happens. We aren’t going anywhere.”
– Michael Westafer, CEO