That simple idea can put the culture of a company at risk. Like Albert Einstein so perfectly put it “when we’re in the same place, we are walking backward”, and to do the same thing over and over just because that is the way it has always been done; is a slow and invisible path to failure.

To prevent this, companies must aspire to a culture of innovation and progressive improvement. That comes with three main points that are at the core of any company with an innovation DNA.

Firstly, the mindset of fast adaptation and growth. To keep searching for improvement and never stop learning. Then, an attitude that is “cool but pro”. An attitude keeps the professional focus but drops the personal barriers that so many times kills innovation. And finally, keep passion and focus on what drives value, or, as we call it in PHC, “make an impact”.

These three simple ideas foster a culture of innovation. And are also the ideas that we choose to be the values of PHC. Mainly, innovation is not a thing that one company can isolate from itself. But a culture that one must live every day.

Ricardo Parreira is CEO of the leading business software company PHC Software, considered one of the top companies to work in Portugal. With a strong background in management, Ricardo is passionate about daily self-improvement and mindfulness, is devoted to corporate culture, business strategy, and leadership.