> REPLAY ESPORTS

IT’S ABOUT THE FAN EXPERIENCE. NEVER FORGET THAT THE PLAYER IS IN CONTROL

Clicking out of a pop-up ad? Paying fees to NOT be bombarded with advertising? No one likes ads in their games- not the player and neither do the game developers. It’s a terrible experience to be forced to watch ads. Yet game developers have to monetize. Ads are a necessary evil.

Not anymore. Replay Esports is taking the evil out of games. No more pop ads. No more having to pay to play. A matter of fact, Replay wants to pay people to play games, and it’s going to change the world of gaming.

Twenty years ago, my first company, Global VR, transformed EA Sports Tiger Woods PGA Tour into an arcade bar kiosk. We awarded $1 Million dollars a year in prizes. It was a huge success. Registration required your social security number. Crazy, huh? Whenever we changed the weather to sunny and 35 mile an hour winds on Pebble Beach, players ran to bars to pay $4 for a chance to win a $10,000 grand prize or qualify for the $100,000 Vegas tournament. Even the bars won, because they sold food
and drinks to people who played our games for hours.

EA Sports PGA Tour eSports tournaments were a good fan experience, but how could we make it better? That’s the question that spawned Replay Esports. Well, $4 is expensive, and it was video golf. What if it was FREE to play for prizes and we had all your favorite games to play? So the obvious answer is advertisers, but for heaven’s sake, no more ads!

INTRODUCING THE FIRST ESPORTS LOYALTY PLATFORM
Replay has built the first-ever Esports Loyalty Platform to serve the player first and at the same time benefit the advertiser in a better way. Replay has no ads. Instead advertisers become brand sponsors to esports tournaments. Replay’s esports platform creates an array of different sponsored tournaments. Every tournament offers different prizes. Are you hungry? Play to win a pizza. Travel? Play for a cruise? New sneakers? Play for Nike sneakers. If the player wins, great!!!!

If the player doesn’t win, then they receive points (for real gift cards and merch) and offers from their favorite sponsors. Everyone wins. The player is getting paid to play and the sponsor (or advertiser) is getting a performance-based platform that is engaging a hard-to-reach audience in a powerful and voluntary way.

“At Replay, we are combining esports and gamification for advertisers (rewards, loyalty points, badges) with video games in a new way to reshape how advertisers connect with audiences. It’s an ecosystem where everyone wins.”

- Milind Bharvirkar, Founder & President

GROWING THE MARKET EXPONENTIALLY
Statista estimates that brands will spend approximately 1.2 billion U.S. dollars on esports sponsorships and advertising in 2020. Yes! The esports market is growing. Replay believes to grow the esports market we need to change the business model so advertisers can measure a return on investment. So Replay offers two models. Like Google’s pay-per-click, Replay offers a pay per engagement model for advertisers. Since every engagement ends with a sponsor’s offer, the brand can measure their investment in our platform.

Yet, Replay knows that food drives daily engagement, because people eat every day. Since restaurants like to pay per offer redemption (like Groupon), Replay also offers a pay per redemption model. Restaurants only pay when someone buys an offer from them.

“Coupon sites lack engagement, fun, or rewards. Replay is going to be a massive hit, because it combines games with offers and loyalty. It’s cool. It’s fun. This will reach the younger generation.” said Julien Recoussine, owner of Salesfixx.

SPEED TO MARKET
In today’s advertising world, speed and scalability are crucial. Replay has created an esports event campaign system that allows advertisers to create and deploy an esports event in 25 minutes or less! When you combine a measurable return on investment with speed and scalability, Replay is making a revolutionary platform for the multi-billion dollar digital ad market.

GEO LOCATION BASED TOURNAMENTS
With one click in our portal, tournaments can be geo location based. What that means is retailers can require that to participate in the event, you have to be at the retail location. Imagine, Taco Bell is giving out concert tickets to your favorite artist. For participating, everyone gets a BOGO burrito. Well, you are at Taco Bell and you are hungry; instant incremental purchases.

“Our work is creating the foundation for an evolved transactional economy. Shifting the commerce and media models to respond to true user demand is the start of building a major bridge toward gaining control of our data and choices. Gaming is the tip of the spear in getting it right between our physical world and our virtual world.”

- Jess Garretson, CMO

REPLAY ESPORTS


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