Red Tettemer O’Connell + Partners is an independent full-service creative agency, whose approach is built around creating unforgettable, culture-denting ideas. When you hire RTO+P you get an agency where every person is united around one vision and one goal— to make every one of our clients’ brands unforgettable.
We have 10 tenets of doing business that we wrote down over 20 years ago when we opened the doors. At the top of the list: “the idea is the boss.” Once we find it, we all follow it, client to agency, account management to creative.
We practice a strategic approach we like to call Cowboy Science. It’s the perfect intersection of instinct and analytics. Trusting unique human insights to point us in the direction of the promised land. And using the best research, measurement, and optimization, we keep our trajectory ever upward. We always start with the audience – who are we talking to? We carefully investigate and then we paint a nuanced picture of who they are and what moves them. And with those insights we set off to explore what is often ignored – uncharted or even hostile territory – for the brand, the consumer and the category – because many times those friction points or hotspots reveal the most compelling category white space. It’s this path that’s led us to define brands and grow business for companies like Comcast, Levi Strauss & Co.’s Dockers, Under Armour, Dial, Kellogg’s, Stanley Black + Decker, Halo Top ice cream, Dick’s Sporting Goods and Swarovski.
We have a Maker culture that prototypes and iterates at the speed of life, a social game that emphasizes community building over posting and digital firepower that excels at relentlessly measuring, optimizing and refining results-driven campaigns until they purr with positive results. And most importantly we know how to tell compelling, emotionally charged brand stories across platforms. And to do that we’ve developed an expertise in rapid-fire production and post-production. We’re as competitive as they come. What we mean by our mission, “Be Unforgettable” is that we set our bar at an unconscionably high level. We’re crazy about what we do and we’re crazy about making our clients successful. We’ll stop at nothing to make our clients’ brand unforgettable.
We pride ourselves on being one of the most progressive agencies around. Forbes called us one of the independent agencies that “punches above its weight,” and Ad Age named us Small Agency of The Year for 3 consecutive years.