In a data-driven economy, being able to use your data to make better decisions, develop better products, or better target your customer are skills that will separate businesses that thrive from those that fail




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Small businesses make up 99.9% of all companies in the United States. Within a year, 20% of new small businesses fail. That number rises to 30% before the end of the second year. After five years, half of those small businesses have failed. Profits only start trickling in after 18 to 24 months. That’s far from the hyped picture portrayed by the media. It makes for sober reading for entrepreneurs.

Holly Rachel, Co-founder

But it doesn’t have to be that way. Small businesses frequently struggle to successfully employ data analytics to achieve business goals or gain a competitive edge. With data analytics, small businesses can improve efficiencies, boost productivity, and better target their customers. The questions small businesses ask most commonly about data are “What data do I REALLY need?”, “What tools should I use?”, “What steps should I take to protect the data?”, “How do I get company buy-in?”

Becoming a data-driven organization can be a daunting task. It can be hard to know where to start. Rachel + Winfree Data Consulting recognizes the multiple challenges facing small businesses in the United States. Rachel + Winfree Data Consulting specialize in data strategy design and implementation, data coaching, and organizational culture change for small businesses to help them compete in a data-driven economy.

Rachel + Winfree Data Consulting’s mission is to help small businesses make the most of their data by assisting them in designing and implementing custom data strategies. Their goal is to help small enterprises participate in the digital revolution by listening to their business aspirations and providing them with clear, data-driven steps to get there.

Rachel + Winfree Data Consulting believes a data-driven business culture is truly the key to a successful and sustainable data strategy. Co-founded by Holly Rachel and Lena Winfree, this firm provides full-service consulting by working side-by-side with small businesses to create custom data strategies. The company will help implement proven techniques that reduce resistance in organizations, increase stakeholder buy-in, and help companies to become truly data-driven and datacentric.

Lena Winfree, Co-founder

The company’s motto is “Do it better with Data.” For founders Holly and Lena, that is their professional motivation for business, empowering small businesses to thrive and supporting budding Blacks in technology.

Holly says: “We are proud to provide end-to-end data analytics services to our clients. This means that we don’t just provide recommendations, we can provide the resources needed to see your data project through!”

Lena enthuses: “In a data-driven economy, being able to use your data to make better decisions, develop better products, or better target your customer are skills that will separate businesses that thrive from those that fail.”

Holly is a graduate of Oakwood University and Vanderbilt University, with over a decade’s data analysis and project management experience. Lena is also a graduate of Oakwood University, as well as Alabama A&M University, and has over 15 years of experience in data analysis, project management, data wrangling, curation and mining.

Both women are proud advocates for small business in Nashville, with deep roots in the local community. Their vision is to build Nashville and then branch out to other cities across the United States.

Lena and Holly co-founded the Blacks in Technology (BiT) chapter in Nashville. Holly proudly serves as President of the BiT-Nashville chapter, and Lena as its Vice President. BiT is a global platform dedicated to increasing the representation and participation of Black people in the technology industry.

The secret sauce of Rachel + Winfree Data Consulting is their capability to provide a wide range of data services. Together, Holly and Lena make a formidable business pairing to provide a full-service data consultancy.

Taking a company’s goals, Rachel + Winfree Data Consulting designs custom data strategies to achieve those aims best. Holly and Lena offer corporate training workshops to reduce internal resistance, increase shareholder buy-in, and provide data coaching services to help organizations optimize and revive existing or stalled data strategies.

For businesses that don’t have an existing data team, or don’t have the resources to find one, Rachel + Winfree Data Consulting serves as the ideal assistance. It connects companies with data professionals to help implement data programs so these small businesses can get straight to the insights.

The services include data analytics, strategic planning, infrastructure builds, integrated data solutions, technical project management, data warehousing, data governance and quality control, and data-driven diversity training.

Rachel + Winfree Data Consulting believes in integrity, honesty and transparency. With a kind, straightforward and down-to-earth attitude, Holly and Lena will help you to understand – and master – data for your business to grow and become sustainable. Simply put, do it better with data!

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