> Pure Planet

Helps Uk Households Get To Net Zero With Cleaner, Greener Energy

Pure Planet is a sustainable, digital, 100% renewable energy supplier, harnessing the power of its members to help change the world for good. We’re Bath based and serve the British residential energy market.

When Pure Planet launched in 2017, it was with one goal – to help create a better world by supplying clean, renewable energy to people’s homes for less cost than fossil alternatives.

People who switch their homes to Pure Planet save on average over three tonnes of CO2. We have more than 200,000 Members who are saving money and cutting their carbon footprint. Our Members have saved or offset 1.4m tonnes of CO2e from our atmosphere since launch. Together, we’ve made a huge difference in helping to tackle climate change. But there’s more to be done.

It’s our belief that electricity should be green. Gas should be carbon neutral (and phased out ASAP). And they should both be cheaper. We have made 100% renewable energy affordable and compelling to the mass-market using technology to drive down cost. We are:

  • Britain’s first energy supplier to offer both 100% renewable electricity and 100% carbon offset gas as standard.
  • Britain’s first energy supplier to offer zero markup on energy used – with clean, renewable power at game-changing, value-for-money prices on both fixed and variable tariffs.
  • A Which? Recommended Energy Provider 2020 and 2021, a Best Smaller Company to Work For (#2 nationally and #1 in the South West), a member of the Energy Switch Guarantee scheme and a Living Wage and Disability Confident employer.
  • The only independent energy supplier to be a signatory to the UN’s Global Compact and as such we are committed to the UN’s Sustainable Development Goals.
  • Britain’s first energy supplier to provide 24/7 digital service as standard through WattBot, a personalised app and online chat with our team based in Bath, plus an online community of over 49,000 highly-engaged registered users.
  • Winner of the 2021 Uswitch Award for Best App as well as being runner up for Best Deal for You and Easiest to Switch to categories.

Getting to Net Zero is a shared challenge. The good news is we know people want to live more sustainably. Our latest annual People & Power Report (based on a poll of 2,000 people) revealed more than three quarters (78%) believe we all have a responsibility to try to prevent climate change and 75% say they try to reduce their environmental impact wherever possible.

Pure Planet’s green ethos runs through its founders and staff – in June 2019 on Clean Air Day each Member was encouraged to commute to work carbon free, with one staff member canoeing along the river Avon to the office in Bath. In 2020, Pure Planet CEO Andrew Ralston joined some of the world’s largest businesses in signing the United Nations pledge to tackle the global challenges the world is facing.

Pure Planet treats its customers as Members – everyone benefits together from zero markup on energy, online services available 24/7 and access to a thriving Community of fellow Members. The Community is an online platform where customers can communicate with each other and the company can test new upcoming products or changes to the app and share and discuss any energy related concerns with other passionate people.

In January 2021, Pure Planet was listed by Which? as a joint top recommended provider of the year for the second year running, with 91% of Pure Planet customers saying they had no problems with the provider in the past year.

Innovation to reach net zero continues apace and 2021 will see more digital services to cut people’s carbon impact by helping manage energy consumption in smart homes, as well as support for charging electric vehicles at home and on the road.

Pure Planet

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