Prism Global Marketing Solutions is an award-winning inbound marketing agency and HubSpot Diamond Partner. They work with organizations around the globe to strategize, develop, and implement multi-faceted inbound marketing programs that drive business growth.
Innovation Story
Elyse Flynn Meyer founded Prism Global Marketing Solutions in 2013. As an in-house leader of marketing and sales teams, she had experience building marketing and sales programs that drove revenue. From her experience with start-ups to Fortune 500 organizations to non-profits, the theme of utilizing an approach to marketing through content and connections with consumers always drove results, no matter what size company or industry. However, a common issue she would hear from business owners is that marketing was always considered an expense, but not a revenue driver. That had to change. Elyse saw the growing need for organizations to scale their businesses using the inbound methodology. The inbound methodology is a process in which companies attract their target audience to their digital channels, convert them into qualified prospects, close them into customers and continue to engage with them to become longterm advocates for their brand. This gives companies significant benefits from their marketing dollars.
Elyse has worked with companies around the globe on their inbound programs that drive substantial results. The following are a few examples of the results:
- $2.4 million in revenue generation in 2 months with marketing automation
- 1407% increase in blog views over 2 months
- 457% increase in new leads over 3 months
- 1274% return on investment over 9 months
The above metrics are driven from an integrated digital approach, including: search engine optimization, content, email, automation, lead generation, social media, conversion rate optimization, analytics, and more. It is through these inbound tactics working together that Elyse and her team are able to drive results for their clients in the short-term and long-term.
Elyse and her team continue to monitor the marketing landscape. There are always new technologies and techniques to test how they may better serve their clients. They continue to make sure they are at the forefront of innovative marketing and sales strategies.
Milestones
- 2020 Women to Know & Do Business With In Phoenix
- HubSpot Impact Award for Integrations Innovation
- HubSpot Impact Award for Growth Marketing
- American Marketing Association Award for Marketing Automation
- Top 10 HubSpot Solutions Provider in the United States (2 years in a row)
- American Marketing Association 4 Under 40 Emerging Leaders
- Top 10 Most Inspiring Women in Tech in 2019
“Do not go where the path may lead. Go instead, where there is no path and leave a trail.”– Ralph Waldo Emerson
Elyse is featured on Forbes.com as a contributor on digital marketing. In addition, Elyse has co-authored 3 books including, “Brand YOU, Brand NEW,” a book dedicated to professional development and personal branding.
“Finding Prism Global Marketing has been instrumental in taking our marketing program to an entirely new level using a range of digital inbound tools.” – Peter Ruzicka, Agricen
Innovation
Innovation is recognizing a challenge in the marketplace and turning that into a solution that adds value to the customer, enhances people’s lives and jobs, and adds positive value back to the community.
Advice
Never stop learning. Continuing to seek opportunities to improve your skill set, broaden your knowledge base, and maximize your value is absolutely critical to your success in today’s marketplace.
Phoenix
Phoenix is a true hub for innovation and entrepreneurship in the United States. As the 5th largest city in the country, Phoenix has an exceptional talent pool of individuals for business growth, and has comprehensive resources for entrepreneurs and technology companies to grow and thrive.
