> Peek

Is a site where consumers can find over 20,000 easily-bookable experiences either locally at home or when they’re on a trip.

Peek.com is a site where consumers can find over 20,000 easily-bookable experiences either locally at home or when they’re on a trip. The site offers real-time availability, allowing consumers to book experiences right up until the last minute and with confidence, with over 800,000 verified reviews and a best price guarantee.

Peek Pro provides online booking software to tour operators and a valuable POS (point of sale) system to help tour operators cut down check-in queues and improve in-person customer experience. The Peek Pro app allows tour operators to manage their business on-the-go from anywhere.

More than 8 million activities lasting over 1.4 billion hours have been booked on the Peek platform, and the company has won several awards for innovation, including the Tribeca Disruptive Innovation Award alongside Airbnb and Rent the Runway, and Fast Company’s Most Innovative Companies in Travel Award. The New York Times called Peek “a site you want to visit again and again.”

The company was founded by Ruzwana Bashir and Oskar Bruening in 2011. Ruzwana is a travel junkie, having navigated her way through 50 countries. With an MBA from Havard University and a background in investment banking, having previously worked at Goldman Sachs, Gilt Groupe, Artsy, and the Blackstone Group, Ruzwana decided to found Peek after a birthday trip to Istanbul with friends. She said “I spent hours researching what the best things to do there were, and calling these far-flung activities companies to try to book the cool experiences I’d discovered. The whole process ended up being lengthy and frustrating. I found myself wishing that there was a onestop shop to book amazing activities online – but it didn’t exist, so I figured it was time to build it!”

Her co-founder, Oskar, grew up with a passion for travel, arts, and technology. After graduating with a Masters in Engineering from MIT and a Fine Arts degree from the San Francisco Studio School, Oskar has spent the last two decades building software at top Silicon Valley technology companies. At Peek, Oskar runs the product team, working closely with tour operators to build the best-in-industry business software for the tour and activities space.

Peek now has over 150 employees in offices across the world, including Salt Lake City, San Francisco, New York, Seattle and Santiago, Chile. Peek prides itself on its open, inclusive and fun company culture and on being a great place to work, both in Utah and beyond.

Quotes from Peeksters:
“Working at Peek has been nothing short of life changing for me and my family. The atmosphere to problem solve and be creative in our solutions has pushed me out of my comfort zone and encouraged me to grow every day. My supervisors and team continue to push me to be better but also encourage and support me without hesitation. I’ve never felt more comfortable in a work environment than I do at Peek. The culture, the people, and the product are second to none. What more could you ask for?”

“I love my coworkers who turned into friends who turned into family.”

“I truly enjoy working at Peek! I feel constantly inspired working alongside such innovative talent. We are encouraged and incentivized to get out and experience the world. Peek is changing an archaic yet growing travel industry by empowering operators and bettering the tourist experience.”

“Working at Peek has been a jumpstart to my tech career. Everyone works together to make sure we succeed. It’s a happy growing family that makes work feel like home.”

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