> Padilla

We connect with purpose – so you can achieve yours

Great organizations often fail – not for lack of value – but for lack of understanding and appreciation of their brand. At Padilla, we realize that you have an important purpose, and our purpose is to help you achieve it through brand strategy, publicity, marketing communications, research and insights, employee engagement, advertising, social and other channels.

We build, grow and protect strong brands and reputations by creating purposeful connections with the people who matter most – your buyers and prospects, investors, employees, media, partners and more. Because we believe that when people unite and connect with purpose, anything is possible.

We build brands from the inside out, marrying your true purpose with the interests of your stakeholders. We grow brands through proactive engagement and truly provocative thought leadership. And we protect brands by helping you prepare for the issues that inevitably arise, making sure that your reputation stays intact for the life of your business.

BUILD.
Creating and crystallizing an organization’s brand, purpose and desired reputation.

GROW.
Stakeholder engagement through content and connectivity across all relevant platforms,with digital at the core.

PROTECT.
Anticipating and training for the inevitable. Responding to adversity. Rebuilding in the aftermath.

The Agency for Challengers
Don’t get us wrong, we love a good industry leader and startups flock to us to help them establish a brand presence. But every industry has brands that challenge them, that have compelling stories to tell and take a unique approach to the market. We actively seek out these “challenger brand” opportunities that are willing and able to go beyond tried and true communication. We love to work with challenger brands that aren’t afraid to go to market with an innovative and compelling point of view that helps them position their brand apart from the industry behemoths.

Five Strengths That Set Us Apart
1. We are industry insiders.
We believe in providing intimate industry expertise to the clients we work with. That’s why we’ve curated Ag + Environmental Sciences, Consumer, Financial Services, Food + Beverage, Health, Higher Education, Manufacturing and Technology teams. We’re champions of these sectors and we stay involved in the groups and associations that define these industries.

2. We build brands and protect reputations.
For more than five decades we’ve been providing our clients with a combination of brand development and critical reputation protection when they need it most. Our unique ability to deliver rich media relations, expert investor analysis and rapid crisis counsel – on top of award-winning creative thinking – means we’re by your side to see you succeed through the sunny days and the storms.

3. We bring the big idea.
You have a story to tell and we have a deep history of telling great stories. But sharing a compelling story is not always enough. We look to thread your message through big, multidimensional, cross platform ideas that capture audiences and incite reactions. We’re not afraid to go big, and then go bigger. We do it every day.

4. We’re local. We’re global.
We’re local in six cities and global on one planet. Every day we collaborate across our offices coast-to coast to provide the best client and creative service possible. And when needed, we have immediate, unfettered access to the resources of our global Worldcom partners in every region around the world.

5. We’re committed to your success.
We’re 210+ committed employees, each with a vested interest in your success. As one of the top independently operated agencies in the country, that commitment means we bring passion, energy and creativity to every project. For your benefit, and our own.

The Padilla Family
We’re client partners, challengers, creators, connectors, collaborators, catalysts and much more.

Padilla is an independently operated, globally resourced public relations and communication company with offices across the United States. The agency builds, grows and protects brands and reputations worldwide by creating purposeful connections with the people who matter most through public relations, advertising, digital and social marketing, investor relations and brand strategy. Padilla includes the brand consultancy of Joe Smith, the food and nutrition experts at FoodMinds, and the research authorities at SMS Research Advisors. Padilla is an AVENIR GLOBAL company and is a founding member of the Worldcom Public Relations Group, a partnership of 132 independently owned partner offices in 115 cities on six continents. Connect with purpose at PadillaCo.com.

Padilla

www.buzzbinpadillaco.com
(612) 455-1700
1101 West River Parkway Suite 400 Minneapolis, MN 55415-1256, US

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