OUTREACHGENIUS

THE SILENT REVENUE LEAK KILLING FRANCHISE GROWTH, AND THE AI PLATFORM FIXING IT

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INNOVATION Manitoba

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As Featured In:

INNOVATION Manitoba

OutreachGenius is an AI voice platform built to help franchise brands and home service businesses capture every sales opportunity – without increasing headcount.

In the home services industry, missed calls, unworked leads, and slow follow-up create a silent but significant revenue leak. For franchisors and their operators, the cost is real – lost jobs, underperforming marketing spend, and stalled growth. Most businesses are already generating enough demand to grow. The problem is that too much of it slips through the cracks before anyone has a chance to respond.

OutreachGenius solves this by deploying AI voice agents that handle inbound and outbound communication at scale. The platform revives dormant CRM leads that have been sitting untouched for months, responds instantly to new inquiries before a competitor picks up the phone, and ensures every opportunity is engaged – automatically, consistently, and at a volume no human team could sustain alone.

REAL RESULTS FOR REAL BUSINESSES.

The impact is immediate and measurable.

Jodi, a CertaPro Painters franchisee in Omaha, Nebraska, was running a solid operation but leaving significant revenue on the table. Leads were coming in, but follow-up was inconsistent, and dormant contacts in her CRM went untouched. After deploying OutreachGenius AI agents to handle pre-estimate calls and reactivate dormant leads, she saw a 22% lift in revenue per estimate – and grew her business from $500,000 to over $1million in annual revenue.

Jason, a Floor Coverings International franchise owner in Southeast Indianapolis, faced a different challenge. He had a strong residential base but limited bandwidth to pursue commercial opportunities in his territory. OutreachGenius deployed an AI agent to proactively reach out to commercial businesses on his behalf – and generated over $100,000 in new revenue from a market he simply hadn’t had the capacity to pursue.

These aren’t outliers. Across the platform, businesses using OutreachGenius typically see a 25% or more increase in revenue without adding a single member of staff – driven by faster response times, higher conversion rates, and the recovery of leads that would otherwise be lost permanently.

BUILT FOR SCALE. BUILT FOR PRECISION.

What sets OutreachGenius apart is its ability to operate at scale without sacrificing quality.

The platform currently supports tens of thousands of AI-powered calls per day while capturing over 20 data points per interaction. Every conversation becomes structured intelligence – surfacing insights about lead quality, objection patterns, agent performance, and revenue opportunity across the entire business. This level of visibility is something traditional call centers and generic AI tools simply cannot match.

OutreachGenius serves leading franchise brands across North America, including PuroClean, CertaPro Painters, Floor Coverings International, 1Tom Plumber and more – helping franchisors strengthen their networks and helping franchisees increase local revenue simultaneously.

In recognition of the platform’s growing impact, OutreachGenius recently raised over USD 1 million from a group of investors including the Business Development Bank of Canada (BDC), Maple Bridge Ventures, Capital M Ventures, and a network of angel investors. The funding will accelerate platform development and support continued expansion across North America.

THE FOUNDER BEHIND THE PLATFORM

OutreachGenius was founded by David Owasi – a software engineer who didn’t discover this problem in a boardroom. He lived it.

While running a painting franchise during university, Owasi watched leads slip through the cracks in real time. Not from lack of effort – but from lack of infrastructure. No system to follow up consistently. No way to respond fast enough. No visibility into what was working and what wasn’t.

David Owasi, Founder

That experience became the foundation for everything OutreachGenius is built on – a platform designed by someone who understood the problem from the inside, not just the outside.

That same instinct drives how the company operates today. Owasi and his team are actively expanding the platform’s capabilities – building AI systems that don’t just handle communication at scale but learn from every interaction, creating a compounding operational advantage that grows stronger the longer it runs.

In an industry where speed and consistency determine who wins the job, OutreachGenius is building the infrastructure that makes both automatic.

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