For more than 30 years, Neff Associates, a full-service, award-winning marketing agency based in Old City Philadelphia, has continued to thrive. With almost 40 percent growth in the last three years, David Neff, President & CEO of Neff Associates, credits the company’s success to strong relationships and the ability to adapt in an ever-evolving field.
“The key to our success is the strong relationships that we’ve taken the time to build with our clients, potential clients and internally with one another,” said Neff. “In tandem with that, we’ve had to restructure several times to incorporate new technology and services, and grow along with the industry.”
While many industry leaders are moving towards a certain specialization, Neff Associates made the strategic decision early on to become and remain a fully integrated agency, saving clients time and resources along the way. Over the years, the agency has adjusted and introduced new capabilities in order to stay ahead of the curve.
GROWTH AND INNOVATION
Neff Associates was recently recognized as one of The Philadelphia Inquirer’s “Philadelphia 100” and the Philadelphia Business Journal’s “Soaring 76”, which both celebrate the fastest growing companies in the region.
As a results-driven agency, Neff Associates strives to deliver strategic and innovative recommendations to yield the most compelling quantitative and qualitative results for clients. The biggest adjustments and opportunity for growth came with the introduction of digital services such as web design and development, digital marketing and social media. Most recently, Neff Associates also built an in-house photography studio to handle advanced creative needs, and hired a talented in-house videographer.
The implementation of digital capabilities was huge for the agency because it also incorporated the ability to geo-target and reach specific demographics, as well as track the success of campaigns through analytics.
With an emphasis on integration and collaboration, the team has been able to deliver innovative solutions for a wide range of clients in the B2B, hospitality, tourism, education, finance, technology and non-profit sectors.
THE RESULTS
On a regional level, the team at Neff Associates was able to increase 21st Century Cyber Charter School’s attendance by 150 percent in less than three years through a fully integrated campaign. The agency also increased ridership for the Philly PHLASH by 63 percent with the launch of a new mobile site. Additionally, Neff Associates received the high honor of a feature in Print Magazine’s Design Annual for the branding and design of locally-based Artisan’s Cellar.
On a national scale, Neff Associates secured BELFOR Property Restoration’s appearance on CBS’ Undercover Boss, as well as appearances for Geno’s Steaks on The Rachael Ray Show, The TODAY Show, Fox & Friends, American Ninja Warrior, CNN and Hardball with Chris Matthews. Additional national placements include features for Del Frisco’s in Forbes Magazine, The Wall Street Journal and Wine Spectator.
COMPANY CULTURE
In 2018, Neff Associates was named one of the Philadelphia Business Journal’s “Best Places to Work”. With an open-office concept, Neff Associates is a very collaborative place to work. All departments; Creative, Web, Public Relations, Social Media and Media Buying regularly exchange new, fresh ideas. This allows for effective communication, strategic idea flow, and an overall positive company culture. Employees are also encouraged to have an entrepreneurial approach, spearheading projects as they feel passionate about.
In addition, the agency encourages employees to maintain a healthy work-life balance as an integral part of the corporate culture. An “Unlimited Vacation Policy” is offered to all full-time agency employees. This allows employees to take the appropriate time needed to travel, spend time with family and schedule appointments. The office is also dog-friendly and has a kegerator, which are two perks that employees and clients alike really enjoy.
