Starting from humble beginnings to becoming one of the nation’s fastest-growing real estate investment and management companies, Morgan Properties’ mission to add value and create experiences has never wavered. The company’s family business model promotes a culture of communication, collaboration, and respect. Its signature “Experience More with Morgan” offers top-level service, value, and amenities providing residents, employees, and investors with a sense of community and the opportunity for growth. As an industry innovator in the world of Class B, value-add multifamily, Morgan Properties is run with the infrastructure, systems, and sophistication of a REIT, but its executives pride themselves on their entrepreneurial spirit.
In 1985 at the age of 31, Mitchell Morgan established King of Prussia–based Morgan Properties, with only three apartment communities: Kingswood in King of Prussia and Brookside Manor and Forge Gate in Lansdale—all of which are still owned by the company today. More than 30 years later, Morgan Properties has become the nation’s 19th largest apartment owner and operator with a portfolio comprised of 167 apartment communities and over 50,000 units located in 11 states: Pennsylvania, Maryland, New Jersey, New York, Delaware, Virginia, North Carolina, South Carolina, Ohio, Nebraska, and Tennessee. The family-run business is built on excellence, integrity, and community, priding itself on its quick decision-making ability, strong capital relationships, and operational expertise.
After over thirty years of running the business, Mitchell is introducing his sons Jonathan and Jason Morgan as the company’s second-generation leaders. Under their collective leadership, Morgan Properties’ portfolio has doubled in size. The company has also undergone a rebranding, giving Morgan Properties a new look and feel that will propel the brand forward for generations to come.
How We’re Innovating
It’s no secret that technology has changed the way consumers communicate and operate. Now more than ever, consumers value accessibility, speed, and consistency. To address evolving consumer demand and provide greater customer service, Morgan Properties went entirely digital, updating its operations to accept electronic and online rent payments. At select properties, the company also provides free, high-speed internet access to its residents, and plans to unveil new tech features including electronic locks, Wi-Fi-enabled thermostats, and light switches, and an Amazon Echo with voice control over all devices. The service teams are also able to quickly expedite maintenance requests as a result of the company’s easy-to-use online resident portal.
The company has redesigned its corporate and individual property websites and overhauled all branding assets across its vast portfolio; even rolling out all new website visuals highlighting the community-based, amenity-driven experience prospective residents can expect living with Morgan Properties. The company also added a 24/7 live chat feature to its website. Prospective renters can now connect with customer service representatives for immediate answers to all of their questions.
Innovations in tech have also allowed Morgan Properties to add or deploy talent in any given region—an advantage that has allowed the company to grow at a faster rate than any competitor of its size. Morgan Properties offers Professional Development Programs (PDPs) and online courses through Morgan University, the company’s training program implemented in 2014, in addition to internship programs, its property-manager trainee program, and various other training initiatives. Morgan Properties makes it possible for site-level employees, regardless of where they are located, to rise through the ranks to become Property Managers or Vice Presidents if they so choose.
Morgan Properties is passionate about its communities and believes its success is a direct result of its people. The company practices what it preaches—investing time in its properties, the residents it serves, its employees, and the community. Whether you are a resident, employee, or investor, Morgan Properties is committed to ensuring you dream big and never settle for less. It will continue incorporating state-of-the-art technological innovations that provide its people with their best life experiences.