Most new moms don’t struggle because help isn’t available; they struggle because it’s hard to ask for it. It might look like she has it all together, but beneath the surface, she’s navigating exhaustion, overstimulation, and an unspoken pressure to manage it all on her own. While support systems often exist, a critical gap remains: the help a mom needs and the help she actually receives are rarely the same.
This disconnect has real consequences. Nearly half of new mothers in North America report significant struggles with their mental health postpartum, far beyond the 1 in 5 who meet criteria for a clinical diagnosis. With over 4 million births each year, the impact extends far beyond the home, affecting families, workplaces, and communities.
Building the Missing Link in Maternal Health
Mom Pass was built around a simple insight: it’s not that people don’t want to help, it’s that communication around help is broken. Designed around a mom and her trusted support network, the platform makes it easy to ask for and offer help in a way that feels natural and clear. Moms can select from pre-designed “passes” that represent real, everyday needs, and post them to a shared private help board within their network. Her village can also initiate offers of help, creating a more responsive flow of support.
Guided wellness check-ins help both moms and their village better understand stress levels, readiness to give or receive help, and where support is most needed, making it easier to match the right help to the right moment. In-app options further support these interactions, allowing people to contribute in practical ways, like sending a meal or arranging childcare, even from a distance. By removing the ambiguity and emotional weight from these interactions, Mom Pass turns support into something actionable.
From Postpartum Support to a Scalable Platform
Mom Pass is launching at a time when maternal mental health is gaining attention, and digital tools are reshaping how we connect and care for one another. The platform follows a freemium SaaS model, with moms as the primary paid user and their support network joining for free with limited access. Subscriptions are priced at approximately $7 per month, with discounted multi-month options often purchased by partners, friends, and family as a simple, meaningful way to support a new mom.
The postpartum period represents a significant and underserved window of need. Mom Pass focuses on mothers in their first 12 months, when the gap between needing help and receiving it is often the greatest. While this stage is the entry point, the platform is designed to grow with moms and children over time, expanding its offerings to meet the evolving needs of families and increasing the lifetime value of each user. Growth is expected to be driven by word-of-mouth, as moms share tools that genuinely make their lives easier. Each user brings in her own network, creating a natural multiplier effect that drives both adoption and engagement. Early traction includes growing social reach and a steadily expanding waitlist ahead of launch.
Beyond subscriptions, Mom Pass includes additional revenue streams through in-app purchases and partnerships with service providers. By aligning services like meal delivery, childcare, and home support with specific needs expressed through passes, the platform helps turn intention into real support.
Redefining the Future of Support
Mom Pass was co-founded by two mothers, Kelly and Serena, who met during the global pandemic and bonded over the challenges of navigating early motherhood in isolation. They experienced first-hand that having system of caring people around them and knowing how to access meaningful support are often two very different things.
Serena, a family physician, brings clinical insight from supporting women and families through pregnancy and early parenthood. Kelly brings expertise in simplifying complex systems and closing communication gaps. Together, they are reshaping how support is given and received, without guilt or hesitation.
As Mom Pass prepares for launch, its vision extends beyond individual households. By strengthening how support is mobilized in everyday moments, there is an opportunity to build more resilient families and communities, while helping redefine what support can look like for modern families. While the platform begins with mothers, Mom Pass Technologies Inc. recognizes the potential for expansion and is designed for broader applications into populations where similar gaps in support exist.
Mom Pass Technologies Incorporated
Founders Kelly Teixeira Ferreira & Serena Nelko
