Entrepreneurs Eric Griffin and Dennis O’Donnell founded Clear-Coat in 2007 to create, manufacture and distribute the best screen protector anyone had ever seen with production facilities in the U.S. Fast-forward ten years and due to the company’s innovations in technology, the company changed its name in 2016 to Mobile Outfitters.
Their award-winning RapidCut™ system virtually eliminates inventory and enables stores to produce 55,000+ products on-demand at the time of sale. Most recently, Mobile Outfitters launched the most advanced screen protector in the world using patented TriACTIVE™ Impact Technology. It is scratch resistant, anti-fingerprint and self-healing – and is backed by a global Lifetime Guarantee. Lastly, the Fusion Bumper™ is the world’s thinnest impact protection using the same TriACTIVE technology and has Corner Cushions™.
This entrepreneurial success story is ten years in the making. After throwing out nine years of brand identity, the co-founders choose to “start over,” and the success in 2017 was a direct result of that decision. Last year, the company retooled everything around their new vision, “To challenge the status quo of the mall kiosk industry by selling high-quality products and backing them with customer-focused support with over 1,000 kiosks spanning 50 countries by 2022.”
As a result of the company’s rebranding, the number of locations more than doubled from 175 to 400 in 2017. The largest growth was realized in Belgium, due to a partnership with Proximus, resulting in 100+ locations opening in 2017. Additionally, the company ended the year with locations in 38 countries, an increase of 20 from the prior year. As a result of these new locations, revenue grew 43% from $6.28 million to $8.98 million.
So, what does this growth mean? Every 7 seconds, a Mobile Outfitters product is professionally installed worldwide. Due to the resources created by Eric and Dennis, new locations experience a 95% success rate during the first year. Mobile Outfitters is number three in the world, only behind Apple and Tiffany & Co., for their average sales per square foot. All Mobile Outfitters innovative products come with a Lifetime Guarantee. This means happy customers can obtain a replacement at any time, for any reason, at any of their global locations.