> Method Communications

Marketing Partner For Challenger Brands Shaking

Method Communications is the PR and marketing partner for challenger brands shaking up the status quo and market leaders facing challengers of their own. The company is cut from the same cloth as the innovative companies it represents: Method brings a differentiated approach to its industry that turns convention on its head. As entrepreneurs in PR and marketing, Method knows how to bring narratives to life and capture the spotlight; driving meaningful business outcomes.

David Parkinson and Jacob Moon co-founded Method in 2010. Since then Method has become one of the most successful and talked-about PR agencies in tech for producing real business outcomes for their clients.

Method’s trajectory from a young, unknown agency hundreds of miles from Silicon Valley to a tech powerhouse with offices in Salt Lake City, San Francisco, New York City and London is just part of the driving appeal of its story. Beyond the kudos and accolades, Method has introduced ideas and practices that are changing how PR and marketing agencies build lasting success.

These practices have roots in Parkinson and Moon’s work as the in-house PR department for Utah’s billionaire Sorenson family and their wide range of innovative companies and groundbreaking ventures. As the head of this department, Parkinson frequently found himself frustrated by the quality and consistency of the work done by the agencies he brought on. Most had no senior leadership, an ever-evolving team roster, needlessly complicated billing structures, average writing capabilities and no way of measuring ROI that he could use to show his teams’ work to his executives.

“Finding a better way” was the driving principle behind James LeVoy Sorenson’s success story. Through years of working closely with Mr. Sorenson and witnessing the success of his endeavors, Parkinson coupled these lessons with his own experiences, developing basic principles that break the traditional agency formula.

These principles are the bedrock of Method’s success. The company provides active senior leadership on each account, which helps drive strategy and build client relationships where the agency can serve as an extension of the team. Method also provides an integrated approach with a focus on building a strong narrative through content, and measures ROI based on the clients’ business outcomes.

If these principles seem familiar, it’s because most are increasingly followed by PR agencies across the country. The wholehearted embrace of these differentiators is likely driven in part by the fact that there is no questioning Method’s success.

Method’s clients are category leaders and high growth disruptors who want to punch above their weight. The agency has a knack for identifying tech “unicorns,” with approximately 40% of its clients valued at over a billion dollars.

Method continues to focus on creating gamechanging results for its star-studded portfolio of influential tech brands. Throughout its history the team has worked with all of the major players in Utah’s own Silicon Slopes, including BambooHR, Domo, Galileo, Instructure, InsideSales, Lucid, Podium, Pluralsight, Sorenson Capital, Traeger, and Vivint Smart Home; as well as marquee names in tech around the country such as 1Password, Check Point, Credit Karma, Nutanix, PagerDuty, Robinhood, Trivago and Workplace by Facebook.

In 2018, Method went global. The company was acquired by Chime Communications, a U.K. holding group, which enables Method to seamlessly support global enterprise clients by teaming-up with sister agencies around the world. This powerful network of bestin-class agencies will further help Method continue to grow as a tech PR powerhouse and enable it to provide clients with streamlined communications and amazing opportunities anywhere in the world.

Method Communications

[email protected]
47 West 200 South, Suite 402 Salt Lake City, UT 84101

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