Marketing Matters

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Marketing Matters is a PR/marketing agency that partners exclusively with technology firms to propel our clients’ products by increasing visibility and profitability. For the past 20 years, we’ve been the choice for companies like Bose and Sharp to launch new technology. We’ve helped take a startup company to $200 million in sales in seven years. We’ve also won 66 design and publishing awards for the work we’ve done.


Founded in 1997 by Coleen Sterns Leith, a CEDIA, AVIXA (formerly InfoComm) and Consumer Technology Association (CTA) industry expert, Marketing Matters employs a multidisciplinary team of public relations specialists, marketing services experts, programmers, writers and graphic designers to offer concept-through-creation communications and marketing services to clients both big and small.

We specialize in a wide range of technology industries and businesses, from consumer electronics, custom installation, startups and high-end home goods to professional services, consumer marketing, security, and B2B.


One of the biggest challenges high technology firms face is that they spend millions of dollars to create jaw-dropping, life-changing, technology marvels then face a huge disadvantage in marketing these tech features for the benefit of the consumer. The effect of this is that they have spent their launch investment and still have a huge warehouse of unsold product inventory.

Marketing Matters solves our clients’ problems by employing our proprietary 5-step TWD (Total World Domination) system where we maximize media
exposure by eliminating the gap between what the engineers created and what the customer wants.

If you speak with our customers, they will tell you that our passion, drive, creativity and relentless follow-up creates the buzz and publicity that moves products off the shelf. We’re known for taking inventory reports and turning them into reorders.


“Coleen is one of the easiest and most understanding people I’ve ever worked with. We worked together on an interesting and challenging software product, for a totally new market concept. Coleen was constantly engaged and helped remove project blockers at every stage all while being extremely professional. I couldn’t recommend Coleen and Marketing Matters strongly enough to anyone who was looking for innovative thinking and great execution.” – Gregory Ross-Munro, Founder, CEO at SourceToad

“I have worked with Marketing Matters on and off for over 10 years. The Marketing Matters team is professional, exceptionally well-rounded, and an extremely cost-effective agency partner. If you decide to partner with them, I believe you will find them to be a valuable and viable partner, regardless of your brand.” – Joyce Townsend, New Products Marketing Director, National Tobacco Company

“The folks at Marketing Matters are great professionals – experts at all that that would define (but not confine) a marketing firm. Their experience in planning, developing & executing PR campaigns around product launches, for us, has proven to be successful time and time again. The staff are extremely ‘hands-on’ and always go above and beyond what your typical agency would even dream of doing. Highly recommended – Bravo, Marketing Matters!” –
Stephanie Scola, Director of Marketing, KEF America

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