Offers Digital Solutions For The Medical Device And Lifescience Industries

Macadamian offers digital solutions for the medical device and lifescience industries with the ultimate goal of improving patient engagement, adherence, and overall health. Macadamian is to its clients what ignition is to an engine; however powerful the engine, its use, and utility must first be clear. That knowledge is what Macadamian can create through its digital solutions, which ensure patients everywhere are getting all the benefits a medical device has been designed to provide.

By increasing the patient experience in this way, patients have better adherence and thus better outcomes, and Macadamian’s clients—the companies that provide these health tools—also have a means of demonstrating their products’ efficacy. Macadamian helps them harness the data their products generate and then make it meaningful for patients and for the hospitals that serve them.

Each Macadamian-designed solution is an answer to the question, How can we augment the patient experience, and decrease the cost of patient care while also augmenting the population’s health?

As patients and healthcare providers alike look increasingly to preventative care to ensure good health, data like the kind Macadamian helps its clients to capture becomes invaluable—even if a more general population might not yet realize it.

“We’re finally getting to this place where healthcare, in general, is starting to move faster, and it’s because data is becoming accessible,” Fred Boulanger, Macadamian’s Founder and CEO, explains. “That data enables AI, and AI is access to care. It is the ability to be treated or diagnosed or coached when you’re not just in front of a doctor.”

While such means of monitoring are not unfamiliar—FitBits come to mind, as do other body-metric apps we’re only just scratching the surface of what that data can do—mostly because we’re only just scratching the surface of how much data we can collect. But Macadamian sees that future clearly. Fred likes to illustrate it with an anecdote involving a Formula One race.

“A single one of those races generates 30 terabytes of data for McLaren,” Fred says. “The equivalent of the data a patient gathers on themselves, using the devices available, is 100 megabytes per year.”

Human metrics have some catching up to do, but Macadamian is—as it were leading the race. It has been for some time—since 1999, in fact, when the company got its start in the telecommunications industry. Fred knew he was onto something when he checked his email one Saturday morning to find a message praising Macadamian’s coding knowledge and experience and requesting help on an upcoming project. Fred was excited to have a sales lead—and then floored to realize it was from Ray Ozzie of Lotus Notes and (more recently) Microsoft fame.

Ray Ozzie might have been the first to notice Macadamian’s value, but he wasn’t the last. At some point, it was Macadamian’s code inside the White House’s Red Phone.

Honored though Fred was, neither of those instances is the most meaningful to him in Macadamian’s journey.

“In 2011, we shifted our focus to life science and medical devices because I wanted to make a dent in the universe, and I thought this was a worthy North Star to have,” Fred says.

Macadamian had been working with a customer for several years on a product that was only released in 2018. A standard-of-care product, it enables population management for the hospital as well as giving better care so that, plainly put, fewer people die.

“Within three months of the product going to market, we were on the phone with our customers and they could tell us that, at that year’s end, 45 people were able to celebrate Christmas because ofthis product and because ofthe software we had put in place,” Fred says. “It’s a powerful story for me.”

Thanks to Macadamian’s software—in this product and others—many more people have had that chance, too.

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