LIDE Parana – A group of business leaders – constantly seeks to drive the Parana market. The entity creates an ecosystem focused on business development based on the pillars of networking and content. Attracting leadership with a positive and proactive agenda, the group fosters free enterprise and consequently the economic development of Parana.
LIDE represents the strength of the productive sector, combining interests from different areas to build an agenda for business development, placing this commitment at the core of its mission.
For the president of LIDE Parana, Heloisa Garrett, LIDE’s work involves understanding the pains of each company up close. “Besides identifying the main difficulties, such as management, productive efficiency, leadership development, retention, among others, I realized that all could be solved within LIDE. The tools and knowledge were already here; what was missing was connecting the needs to the opportunities,” Heloisa Garrett stated.
By bringing together influential figures from different sectors, the entity creates opportunities for partnerships, knowledge exchange, and collaborative initiatives that contribute to the growth of businesses in the state, strongly supporting the growth of the state’s GDP and the attraction of investments.
The operation maintains a strong presence in the media, especially through the weekly column “Made in Parana” in Gazeta do Povo, one of Brazil’s largest content portals, and “O Momento LIDE” on RPC/TV Globo, a program reaching 720 thousand people with each insertion. Through interviews and discussions, they provide valuable insights and promote awareness about opportunities and challenges in Parana’s business environment.
Since 2021, they have held the “LIDERES do Parana” awards, emerging as a significant milestone, recognizing and highlighting the fundamental role of companies and entrepreneurs in the state’s development.
LIDERA PARANA
LIDE Parana’s program to accelerate businesses and consequently generate new jobs in the State. Lidera Parana has leaders from major companies as sponsors. The program enhances efficiency in companies affiliated with LIDE Parana, promoting strategic connections aimed at reducing costs and attracting new clients through a significant cooperative movement.
CASA LIDE
Casa LIDE is a showcase of products and services “Made in Parana,” emphasizing the region’s excellence and innovation. The use of locally sourced products highlights LIDE Parana’s commitment to support and promote the state’s economy.
