Label Insight

Creates product transparency at the intersection of consumers, retailers and Consumer Packaged Goods (CPG) brands




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Label Insight creates product transparency at the intersection of consumers, retailers and Consumer Packaged Goods (CPG) brands. With industryleading CPG product attribute data covering more than 80 percent of topselling brands, Label Insight is trusted by the world’s biggest brands to fuel growth and create customer loyalty


Label Insight was founded with the mission of helping consumers understand what’s in the products they use and consume. The company creates personalized experiences between people and products through increased transparency. Label Insight’s patented technology captures, organizes, and transforms information on food, pet, and personal care product packaging into enriched attribute data. This unique data set enables consumer packaged goods (CPG) brands and retailers to uncover hidden growth and personalization opportunities and enables online retailers to significantly optimize their search and discovery capabilities.

Label Insight is the proven leader in product data. That’s why more than 240 scientists at the FDA log into the Label Insight platform every day. It’s why Label Insight provides more than 90% of the product data included in the USDA Branded Food Products database. Moreover, its why leading brands and retailers like Unilever, PepsiCo, ConAgra, Albertsons, Target, Walmart, Instacart, Meijer, and Raley’s partner with Label Insight to super-charge their product intelligence, category management, shopper marketing, health and wellness, and transparency initiatives at scale. No other solution provider offers the depth, breadth, and granularity of product attribute data across more than 80% of top-selling food, pet, and personal care products in the US today


Many solutions offer attribute-based insights, but only Label Insight attributes reveal a product’s true DNA. That’s because their high-order attributes don’t simply rely on claims, certifications, and product titles alone. They combine more than 15 dimensions including ingredient, nutrient and allergen analysis, 250,000 plus exclusive ingredient definitions, and proprietary taxonomies for cross-referential data indexing to create their patented solution. As a result, Label Insight’s platform offers the most complete, accurate, and granular picture available.

Enriched attributes from Label Insight are the key to unlocking transparency for insights and analytics strategies. This new class of product attribute information, specifically designed to meet evolving consumer expectations, allows brands and retailers to see categories through the shopper’s eyes. When combined with sales data, these attributes uncover hidden trends and buying behaviors that produce powerful category and marketplace insights, in addition, delivering real bottom-line impact for brands and retailers.


Label Insight’s enriched attributes also help brands take advantage of the accelerating growth of online CPG sales. Rapidly evolving consumer preference to purchase brands online through traditional retailers, and relatively new entrants such as Amazon and Instacart, has forced brands to quickly adopt new approaches to ensure their products are discoverable online in an intensely competitive market. Label Insight provides brands a true ecommerce differentiator to boosts online sales by improving search rankings, on-site discoverability, and inclusion in on-site product replacement and recommendation selection.

Label Insight is a venture capital-backed company based in St Louis and Chicago. Its investors include Cultivation Capital, Mercury Fund, River Cities Capital, and Delta-v Capital. The company is growing its customer base and revenue line aggressively and is poised to dominate the “consumer product data solutions” space. The company has over 5,000 brands contributing data to their platform




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