I believe our ecosystem has shown that there is no limit to the type of company or level of ambition that you can have here. However, it wasn’t always this way. There was a time when I was one of the few people who believed Utah needed a seed fund.
Thinking back on the lessons learned from the journey that started in the Great Recession of 2008 with Kickstart’s founding to where we are now, I’m reminded of the power of story. In my case, it was the story of the quality and untapped potential of Utah entrepreneurs that I believed in so much I was willing to put everything on the line for. And when shared with local universities, angel investors, venture capital funds, and other key stakeholders, that story is what motivated them to participate in a seed fund the community could rally behind.
Stories can seem commonplace and inconsequential, but there’s a lot of research supporting the fact that storytelling is something all entrepreneurial leaders need to master. Stories are powerful forces for change and entrepreneurs must be able to craft and share a compelling vision as they chart new territories.
I love this quote from The Righteous Mind by Johnathan Haidt: “The human mind is a story processor, not a logic processor.”
I’ve found storytelling to be essential in my own experience in building Kickstart and the entrepreneurial process in general. Entrepreneurs who master this skill and use it ethically will find it to be their greatest superpower.
Kickstart Seed Fund