IM. designed, based on the PESO methodology (Paid, Earned, Shared e Owned media), a solution that combines the different marketing and communication tools into a single platform, making possible a global analysis of all the KPIs. It’s the integration of the various dimensions of communication that makes it possible to have a 360º view on performance and to achieve accurate and efficient benchmarks.

In fact, marketing needs depend on the industry and target: mass market or premium, B2C or B2B. A company that operates its strategy using institutional communication tools, based on the creation of goodwill and awareness as a way to reach its target – through studies, opinions and specialised events, has very specific needs to measure performance, analyse contents and develop benchmarks that generate strategic insights. IM. is specialised in giving an innovative answer to the different segments with a solution that allows the integration of the main indicators, trends and risks.

On the other hand, the information published by the media (earned media) directly influences the perception of the different stakeholders about a given organisation or brand. Analysing the impact of the information, both by volume and reach, evaluating the sentiment generated and knowing which reputation vectors are affected is essential for a correct corporate reputation analysis (CRA).

IM. developed its own methodology to determine a reputation rating (Reputation Rate Impact) that enables the development of early warning tools to detect deviations or misalignments of an organisation’s public position with the strategy and allows a precise benchmark with competitors.

All these innovative tools, technologies and methodologies are available to all media intelligence companies, around the world, that are looking for a software to run their business. IM. SaaS platform allows any media intelligence company to leverage all these tools, features and analysis in their own markets.

2020: The kick-off of a new decade
By Janete Bento (Partner) & Luis Mota (Chief Strategy Officer)
Sociological effects of Covid are profound and will last forever. Consumer habits changed abruptly, workspace will never be the same, families have new priorities, environment, well-being , privacy and sustainability are at the top of the pyramid and the way companies interact with their audiences has to incorporate all these moves, trends and challenges. Add to this, the fact that privacy is making it harder to keep tracking what’s relevant to consumers in the digital world, will present to companies a double challenge on how to follow up all these changes.

It’s already visible in retail and consumer goods industries. Companies are looking for tools to improve their knowledge about this transformational process and to anticipate how this will affect the relationship with clients. Everyone is aware and looking for learning, mainly in the social media field.

IM. contribution to understanding this rapid shift, in consumer behaviour, is an entire new solution to get deep insights from the social media conversation: “IM. Social Insights”. A hybrid approach, using latest technology but human centric, allows analysts to go deep in the data and discover the specific answers our clients are looking for. What are consumer priorities, how people are sensitive to price, how to improve their products or what’s trending and gaining traction.

Our passion and our mission is to provide organisations with the necessary insights to increase their competitive level, create differentiation, mitigate risks and evaluate their communication performance. We are proud that “IM. Social Insights” is a new step towards it.

IM. | we take competitiveness very seriously.