2020: The kick-off of a new decade
By Janete Bento (Partner) & Luis Mota (Chief Strategy Officer)
Sociological effects of Covid are profound and will last forever. Consumer habits changed abruptly, workspace will never be the same, families have new priorities, environment, well-being , privacy and sustainability are at the top of the pyramid and the way companies interact with their audiences has to incorporate all these moves, trends and challenges. Add to this, the fact that privacy is making it harder to keep tracking what’s relevant to consumers in the digital world, will present to companies a double challenge on how to follow up all these changes.
It’s already visible in retail and consumer goods industries. Companies are looking for tools to improve their knowledge about this transformational process and to anticipate how this will affect the relationship with clients. Everyone is aware and looking for learning, mainly in the social media field.
IM. contribution to understanding this rapid shift, in consumer behaviour, is an entire new solution to get deep insights from the social media conversation: “IM. Social Insights”. A hybrid approach, using latest technology but human centric, allows analysts to go deep in the data and discover the specific answers our clients are looking for. What are consumer priorities, how people are sensitive to price, how to improve their products or what’s trending and gaining traction.
Our passion and our mission is to provide organisations with the necessary insights to increase their competitive level, create differentiation, mitigate risks and evaluate their communication performance. We are proud that “IM. Social Insights” is a new step towards it.