The concept of the Internet of Things and Big Data has always intrigued Ashveer and Nivashnee Ramparsad, a husband and wife team that are so passionate about the world of technology and data-driven business. As founders of Smartee, they saw the need to invest themselves into this vision. During his studies at University studying Electronic Engineering, Ashveer built remote baby monitoring systems and vehicle tracking solutions and the origination of growing an IoT business stemmed from those projects.
Nivashnee is a highly-driven person that believes in the investment in resources, and skills development, and has a passion for the science and engineering technical academic disciplines. One of her research projects when completing her Masters in Engineering Management was to evaluate the use of ICT in rural communities for the development of people and this remains one of her long-term goals.
In 2018, Nivashnee and Ashveer shifted the focus of the business called Iconix Engineering Solutions towards 4th industrial revolution solutions by building Internet of Things products for tracking, tamper, theft and asset management. In 2021, one of the products developed called the Smartee Security Seal was nominated as a top contender for the 2021 City of Johannesburg’s Smart City Innovation Challenge.
A second product developed by the company called Smartee 360 was piloted with a large retailer in South Africa, the pilot was well received and included a purchase order with a 60-month contract being put into place. Smartee is also a business partner to Vodacom to provide other services including internet services, business tools and AWS services to Smartee’s customers.
They are extremely proud of the Smartee products they have built through their valuable customer and partner relationships. The talents and skills that have been developed during their participation in highly valuable business programmes such as Yiedi’s Business in a Box programme, whilst embracing new opportunities has become a source of motivation for their business.
The next focus for the company is to look at developing new products for proximity marketing, the healthcare industry and waste management. Their inspiration is always and will always be their customers and will endeavour to service them well.
Smartee utilizes long-life battery-powered GPS devices to understand the location of people, assets and 3rd party contractors and enables visualization, reporting and active management utilizing the web based platform. Smartee delivers customized solutions to businesses to enable operational efficiency by utilizing its core building blocks to deliver this unique high-tech solution.
We had the idea and vision to be a valuable business partner to our customers and Yiedi’s Business in a Box Programme assisted us to really unleash all our true potential”.
