All over the world, anyone who visits a Hard Rock Cafe location knows that they will embark on an immersive journey through the universe of music and pop culture. From iconic autographed guitars to music legend’s most iconic outfits, each location transforms into a living art gallery. On the walls, the history of music intertwines with the narratives of the cities, making each unit a unique and memorable experience. With more than 200 restaurants in 70 countries, the global network covers not only restaurants, but also hotels, resorts, casinos and event spaces. Its core values, expressed in the pillars Take Time To Be Kind, All Is One, Save The Planet and Love All – Serve All, transcend the status of mottos to become a way of life for partners and staff. In this way, the objective is to positively impact society.
HARD ROCK CAFE IN THE SMARTEST CITY IN THE WORLD
Since its arrival in the capital of Paraná, Hard Rock Cafe Curitiba has won over not only lovers of good cuisine, but also music aficionados and travelers looking for authentic experiences. The unit in Curitiba stands out as the brand’s largest in Brazil, offering approximately 1,460 shows annually. Strategically located in Batel neighborhood and with the capacity to simultaneously receive up to 1,000 people, the unit has welcomed more than 3 million customers since its opening. In addition to providing a unique gastronomic experience, the establishment offers versatile spaces for events, whether corporate or social, and has one of the best Rock Shop in the chain.
The establishment is perfectly integrated into the city, considering that Curitiba was voted the smartest city in the world, becoming a reference in the tourist sector – both leisure and business. In line with the trend, Smart Tourist Destinations have a positive impact on both the quality of life of residents and the experience of tourists. Hard Rock Cafe transcends the conventional definition of a restaurant; as it not only satisfies the taste buds but also captivates the senses, providing a total immersion in the rich culture of music.
Throughout the year, the unit operates in an innovative way and is committed to the new tourist reality, providing unique moments by bringing together events in the corporate segment, congresses, fairs, workshops and lectures. In addition, Hard Rock Cafe Curitiba promotes shows and parties that attract more than 30,000 people per month to the establishment. It also stands out as an active ally in the city’s main actions, an example of which is its participation in the Christmas program in Curitiba, consolidated as the Brazilian capital of Christmas. In addition, it promotes one of the city’s greatest New Year’s Eve parties, social events and much more.
