> GWS Robotics-Specialises In The Development Of Custom Applications For Social Robots


GWS Robotics specialises in the development of custom applications for social robots. Our focus is on developing app solutions for Pepper, a high-profile robot produced by a Japanese corporation called Softbank Robotics.

Our company was launched in 2016 as an offshoot of the long-established Bristol-based digital marketing agency GWS Media Ltd., which has many years of experience developing custom apps for iOS, Android and other platforms.

Our vision for the future is one in which robots increasingly act as support staff doing menial tasks, freeing the human workforce from these obligations and improving the quality of our lives.


Our innovation lies in applying the techniques of app development to unconventional and ground-breaking technological platforms while grounding that application in solid business principles.

We are able to envision ways in which social robots can boost sales and branding for business and organisational clients at the same time as enhancing the experience of their customers. And working in close liaison with these clients, we design and execute customised social robot software solutions for them.

At the same time, we are undertaking research and development into improving the behavioural performance of social robots in terms of their interaction with people, such as speech recognition and artificially intelligent responses to questions, comments, and other stimuli.


Bristol is a free-thinking, multicultural city with a thriving arts scene and a strong collective environmental and ethical conscience. At the same time, it has a long history of being a financial services centre. The blending of business savvy with creative talent sets the city up with a synergy that drives innovation in business practices as well as the development of new technologies and product ideas.

Bristol has also been expanding rapidly in population since the turn of the new millennium, and is increasingly a young city, as many people in their 20s and 30s have been drawn here by the promise of its vibrant cultural scene and strong job prospects. With youth frequently comes new ideas, an idealistic desire to realise them, and the energy to see them through to completion. This is reflected in a very high rate of business start-ups in the city compared with the UK average.

Bristol has a strong hospitality sector and attracts a significant amount of tourism. Both hospitality and tourism are well-suited to applications involving social robots designed to enhance the customer experience.

  • We emphasise personal contact with our clients – we don’t use account managers, which means that clients get to speak to the actual people doing the work
  • We review our clients’ needs on an ongoing basis and suggest developments that may be relevant to them, as well as opportunities they can exploit
  • We identify and develop ideas in social robotics with potential for commercial application, so we can offer clients cutting-edge features and functionality.

GWS Robotics

+44 (0)117 9724835
7 Lilymead Avenue
Bristol BS4 2BY

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