- Dr. Zara Nanu, CEO

Dr. Zara Nanu is a powerful advocate for workplace equality, gender and ethnicity fair pay, equal pay, and wider pay gaps.

She has been at the forefront of women in business for nearly a decade and is an entrepreneur who believes business can generate social impact as well as revenues and profits. As the CEO of Gapsquare, Zara helps companies comply with gender pay gap regulations and use data to narrow their pay gap.

At the start of my career, I worked on combatting human trafficking in Moldova. Terrible employment conditions forced some women to seek high-risk lines of work. I found that helping women out of tough situations and into work could only be effective when the world of work supported, developed, and understood them. I realised the importance of financial opportunity and economic rights for many of us throughout the world—without financial parity, how could we achieve social equality?

And so Gapsquare was born. I co-founded the company three years ago in order to use the objective honesty of data to combat the gender pay gap. We have since developed the Gapsquare FairPay® software to look for imbalances in pay within our increasingly diverse global workplaces. Our software is now painting the picture of inequalities across ethnicity, disability, age, and sexual orientation. Our tool is streamlining fair pay by analysing and tracking pay disparity statistics and transforming HR and Payroll data into narratives built for impactful policy design and implementation.

We are based in Bristol and work globally to support our clients to build equality and diversity into everything they do. The networks we have made in Bristol form a close-knit community that we are incredibly proud of. It is through incredible, inspired communities like ours here in Bristol that we’re able to change the world.

Conversations in tech are increasingly turning toward automation and how it will change the working world. Because the HR sphere is historically person-focused, the uptake of automation and artificial intelligence was initially slow. Yet, automation can greatly improve decision-making within HR, bringing together accuracy, efficiency, and objective decision-making, leading to fairer and more effective human decisions.

But automation, as it stands, still has baked-in bias. Because of the homogeneity of the tech industry—and of the data that it has collected—automation will mirror age-old biases unless we programme it not to.

We must all work to make sure that AI and Data technologies are built to create fairer global systems. It’s time to take a magnifying glass to the assumptions our technologies are making and build fairer systems. In doing so, we ensure that we are embracing the potential and the pay-off for building inclusive spaces and inclusive companies, and guarantee that the world of tomorrow will welcome talent, no matter the journey of the individual.

Submit your Innovation Story

Join and network with a global community of innovators  by sharing your success story with the world.



Our promise: we dislike spam as much as the next person, and promise never to break your trust in us. We will never sell data – this is only used for the INNOVATE® Newsletter