Using the most advanced IQF (Individual Quick Frozen) technology, Sumeru Frozen Foods is intent on proving the ‘goodness of frozen’. Sumeru’s Frozen foods go through flash freezing immediately after being sourced, which seals the nutrients and helps better shelf life, without the usage of preservatives.
The IQF technology that Sumeru uses is a step ahead of normal freezing and locks in the freshness, taste, texture, and nutrients of the product. A panel of chefs to regulate the quality of food, a state-of-the-art manufacturing facility, and GPS-enabled technology that keeps a check on the real-time temperature of the vehicles involved in the supply chain, are all the measures that ensure the highest quality standards.
We are educating consumers about the goodness of frozen food, that it’s the right route to reduce food wastage, preserve nutrition and maintain freshness, and is better than what is traditionally believed to be fresh
– Mithun Appaiah, CEO, Innovative Foods Limited- Brand Sumeru
A major player in the Indian food industry since 1989, Innovative Foods Limited (IFL) has been systematically disrupting the frozen foods space with new product categories. “We have taken the thought leadership stand in the frozen food category in India,” says Mithun Appaiah, CEO, IFL, to Aditya Mendonca. “We are the only brand in this category which has the most innovative range from peas to pork. We have exotic products like back bacon pork, imported from Spain and processed in Sri Lanka, top-class chicken sausages, cheese-filled sausages, seer fish, high-grade prawns, and a range of vegetarian products. We have launched a complete range of kebabs, nuggets and peri-peri fries, and a Michelin star chef-curated ‘heat and eat’ range.” Many small insights have led to great disruptions, says Appaiah, such as Sumeru’s frozen grated coconut does away with the problem of grating coconut.
IFL also serves customised products to foodservice businesses across India and marquee chains such as McDonalds, KFC and the like. It makes 85 products for the domestic market and exports to the USA, Middle East, Australia, Singapore and other countries. It is present across 130 locations in India across retail outlets, right from kirana stores to large department stores and all grocery e-commerce sites.
Sumeru is on a spree of continuous innovation, with 75-100 products in its ‘innovation funnel’ at any point of time. Its latest launch is a range of Michelin Star Frozen Gourmet signature meals curated by Alfred Prasad, the youngest Indian chef to get a Michelin star