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Fresh City is an award-winning urban farm and omnichannel retailer. With the recent addition of Mama Earth to our family of brands that includes Mabel’s Bakery and The Healthy Butcher, Fresh City is now the largest organic online retailer in Ontario. After a decade, the impact and belief in our mission to help people make a positive impact on the planet through their food choices, is stronger than ever. Every day, we deliver organic produce, chef-inspired prepared foods from our kitchen, bespoke meats, sustainably-sourced seafood, and more to thousands of Greater Toronto Area families.

Mary Graham, President of Fresh City

With a 7-day-a-week grocery delivery in southwestern Ontario and eight retail locations across Toronto, Fresh City is transforming the grocery shopping experience. More than just a business, we believe strongly in improving our local food systems and protecting our planet.

Ran Goel, founder and CEO of Fresh City

Our mandate is to source organic, sustainable and in-season products, support local farmers, makers and suppliers, and limit our impact on the environment while doing so. This mandate not only boosts our local economy but also translates to the best product offerings for shoppers who value curated local, sustainable and organic options.

Fresh City’s original farm plot at Downsview Park

Within the Fresh City family of brands, Mama Earth is our planet-first, subscription-based organic produce and grocery delivery service, focused on minimizing impact through the support of local makers, small farms that focus on regenerative farming practices, using reusable and returnable packaging wherever possible and carefully planning delivery routes to minimize their carbon footprint.

Our packing team preparing orders for customers

Fresh City’s urban farm is Canada’s largest commercial city farm! Since 2011, we have farmed at Downsview Park, right here in Toronto. In 2021, we broke ground on a new 11-acre plot of land at the southern end of the park. In addition to our own crops, Fresh City’s expanded urban farm will also host partner farmers, hand-selected to join our fight for food justice and sustainability, who will grow food, operate their businesses and run community programming. Together with our partner farmers, we are creating a one-of-a-kind farm embedded in a national urban park that will be a hub of learning about food justice and sustainability for all walks of life, wherever they are on their food journey.

Our organic produce bin that is ordered by thousands each week

We proudly employ over 500 people, including at our farm, our warehouses and our retail locations. We’re continuously advancing our culture of belonging, where everyone feels seen, heard, valued and free to be their authentic selves.


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