Perspectives on Innovation
To thrive in today’s competitive business landscape, SMES must embrace automation and streamline all its processes to ensure cost-effectiveness and compatibility with other players in the market. At New Valmar, we understand this well and have made significant investments in cutting edge technologies that augment our Enterprise Resource Planning (ERP) system, delivering the solutions we need to succeed. And when faced with a challenge beyond our capabilities, we never shy away from seeking partners to co-create the solution with us. After all, collaboration is key to success.
Leading with Location and Language
New Valmar is nestled in the heart of Flanders, close to the bustling port of Ghent, and conveniently situated nearby a major highway link. As anyone in the distribution and logistics business knows, accessibility is king, and we couldn’t be more pleased with our prime location. Because of its small size, Belgium is often referred to as a ‘drive-through’ country in our industry. But don’t let its size fool you: Belgium’s populace boasts exceptional language skills. When doing business with neighboring countries, the power of language cannot be overstated. It is a tremendously valuable business asset.
Advice and Best Practices
In my company, innovation is our guiding principle. I believe the company’s success is not about resting on our laurels but about constantly improving and finding new ways to keep our product offerings relevant and in high demand. We don’t simply accept something as the status quo when it becomes commonplace. Instead, we push ourselves to improve and find fresh ways to sell our products continuously. Knowledge is the lifeblood of our business, and we place a high value on keeping our people well-trained and informed; it’s a team effort.
The Future of Innovation
At New Valmar, our passion lies in creating products that enhance young children’s lives and cater to parents’ needs. Armed with a wealth of data-driven insights, we’re always on the hunt for new ideas and fresh approaches to help us stay at the forefront of our industry. Our commitment to innovation means we’re constantly exploring new avenues for production techniques, materials, and technologies. In everything we do, we strive to be a game-changer in the industry, setting new standards and pushing boundaries to deliver products that truly make a difference in the lives of children and their families.
François De Vriendt is a born entrepreneur. Starting his business from a garage in 1992, he is now the proud owner of New Valmar, a major player in distributing baby products throughout Europe and beyond. He stood at the cradle of the brand Nûby. Thinking ‘out of the box’ is second nature to him, as is thinking of possibilities instead of obstacles.
