Foresight is elevating the sales profession by arming reps with their buyer’s unique needs and pain points so they can have more effective meetings. In the information age, buyers want consultants (not sales reps) to guide them through the process. We make that vision a reality.
Freshly baked sourdough and heirloom tomatoes from our team for an office snack.
A better way to sell software
Foresight was born after our founders spent 10 years collectively working for early-stage software companies across key client-facing functions in sales, implementation, client success, and account management. As our founders scaled these companies from startup to IPO, they experienced a massive problem. Companies were giving generic pitches to their buyers. The sales process was not personalized to the unique needs of the buyer, and that led to losing deals that could have been won. Sales teams operated off intuition or outdated data from a market research report. There had to be a better way to generate revenue.
You can think of our platform as a GPS for a sales rep. Just as you would put your destination into Google Maps before you leave home, we send sales reps a map of how to navigate the conversation with their buyer before their meeting. We do this by sending the buyer a quiz beforehand that asks them about their biggest needs and pain points. We call this a Value Assessment and buyers love taking them – over 65% of people do it! Why? Because nobody wants to waste their time, especially on a sales meeting. Our platform ensures that both the sales rep and the buyer get maximum value from their time together.
Our software-as-a-service platform can be implemented within 90 minutes (we do all the hard work), and we integrate with industry leading CRMs. What gets our clients most excited about Foresight is that it is not just for salespeople. Once you close a deal, you have to make your client successful otherwise they will leave you for a competitor. Our solution provides visibility to client success and account management teams about which clients they should focus their efforts on. We help the team proactively identify accounts that are at risk of leaving, so they can take preventative action. In this economic climate, efficiency and profitability is critical!
Foresight helps client-facing teams do more with fewer resources and ensures that you can grow revenue sustainably.
Our product in action! We send sales reps a GPS of their clients needs before a meeting
A client success story
We partner with software companies that are generating real value for the markets they serve, and we are so proud of the outcomes we help them achieve. One of our clients sells a platform to nonprofits to help them improve their fundraising. They had a single partnership person responsible for managing over 150 accounts and they were totally overwhelmed. Each day was a race to put out fires and respond to clients who were sending in issues. The process was reactive, inefficient, and frustrating for everyone. They began using Foresight in January 2022 to track the health of all these clients.
Within 6 months, this individual was able to understand the health of every account and proactively reach out to the clients that were “at risk” before an escalation happened. They even saw the health of key accounts grow over 70% because of the actions they took based on the visibility Foresight provided. The clients weren’t the only ones who benefitted, our client’s sales team used our Value Assessments to capture key needs of their buyers before they even walked into the meeting. We got feedback from the buyers that they loved going through this process because they felt more educated about what the solution could offer to them.
Our team enjoying a lunch after canoeing on the Harpeth River
Being Nashville based
We are proud to be a Nashville based company and believe in the power of community. We believe in walking the walk and enabling the innovation. To that end we have kicked off a project to leverage our solution to capture the needs of founders in Nashville so that the ecosystem can better support them – just like we do for our clients!
