We identify and analyse macro trends (everything from politics, religion, youth culture, media, entertainment and technology) that influence consumer behaviour and business strategy. This allows companies to assess the current landscape and formulate innovative marketing, branding and business strategies.
Dion Chang is one of South Africa’s most respected trend analysts and founded Flux Trends in 2006. He lectures Foresight and Innovation Implementation modules for executives and senior management at various business schools, including GIBS, UCT’s Graduate School of Business, and Duke CE. In March 2019, Dion Chang partnered with futurist Bronwyn Williams and long-time Flux Gatekeeper Bethea Clayton to usher Flux Trends into a new chapter.
Flux Trends has won three awards – “Best Business Strategy Consultancy,” “African Excellence,” and “Best One-to-One Executive Coaching & Consulting Sessions – South Africa” – from MEA Markets, which is a quarterly publication dedicated to researching and publicising the major moves and events as they happen across the entire Middle East & Africa.
Our inaugural Summer 2020 Innovation Tour with Dion Chang as the tour guide was met with great success. We took 25 executives for a tour around Johannesburg highlighting businesses succeeding at solution-based innovation. Not only was each stop full of remarkable people and businesses, the all-important conversations that took place between stops also proved highly beneficial to the delegates, who used this as an opportunity for discussion and conversation with Mr. Chang. We are looking forward to hosting more of these unique tours in a post-COVID19 world.
The Flux research methodology falls under six pillars T.R.E.N.D.S. – Technology, Retail & Marketing, Economy, Natural world, Diplomacy, and Sociocultural. These six pillars encapsulate all the business and consumer trends that companies need to be cognisant of.
We offer a variety of services, from corporate trend briefings to foresight workshops. Guided by a facilitator, our popular “Strategic Games” Foresight Workshop will allow you to tap into research that fits your brief, to produce an outcome that will set the foundation for your future strategy.
Our Flux Trend Membership gives you access to a host of premium content including a weekly collection of informative trend cards that follow our T.R.E.N.D.S methodology to ensure that no industry is left untouched. We also produce comprehensive trend reports tailored to what your company’s area of concern is.
Our team is voraciously researching the latest business and consumer trends and we combine this research with our insights to paint a picture of the short to medium term future. This knowledge will equip you to make quick, short-term strategies in a world that is constantly in a state of FLUX. We help you understand the world so that you can change it.
If you would like to better prepare for the future, contact Bethea Clayton at [email protected].
