Flora Miranda is a future-forward couturier based in Antwerp, emphasising the importance of digital identities, intangible and yet seemingly predominant in our daily lives. Whether introduced as a method like 3D-scanning, 3D-printing, laser-cutting, machine learning or generative design, technology is an essential medium in the designer’s work.
Since January 2018 Flora Miranda’s seasonal collections are presented during Haute Couture week in Paris. Each of the collections advocate for fashion as an art form, experimenting with new technologies not only conceptually but also in the construction of the garments.
Like the traditional couturier, Flora Miranda designs and makes bespoke garments – with the help of new technologies and automation processes.
Mission – Vision
Coming from a family of artists and musicians, Flora’s mission is to bring art to fashion.
Seeing computer programming as a creative tool, her vision is to transform into a creative software company. She sets the first step into this direction with “IT Pieces”: Garments that are generated based on personal data, as a proposition to a 100% automated pipeline from design to production.
Especially those artists who have perfected the bridge between radical art and popular reach (Lady Gaga, Arca, Sita Abellan, M.I.A., Sevdaliza, Atari Teenage Riot, Deichkind, Miley Cyrus) have found Flora Miranda’s pieces ideal to shape messages together for today’s world.
Private clients, who look for deeper layers within pieces of fashion, and museums who collect garments that represent an outlook on current society, have become fans of Flora Miranda’s work.
Public clients include Renault, Lenovo, Unmade, Ballet Of Difference and Rado:
“In 2017 I won the Rado Starprize in Vienna, after creating a dress for Rado’s boutique window. The attention of passers-by to the window was overwhelming. After receiving the award by Rado, the brand asked me to design a limited edition watch with them. Rado was my perfect match to cooperate with – we both stand for material innovation and certain sophisticated aesthethics. The fusion of our skills prove itself as the watch received a Good Design Award from The Chicago Athenaeum Museum of Architecture and Design.”