Since 1996 in Curitiba, the city is a hub for global innovation in home appliances.
Founded in 1919 by Axel Wenner-Gren in Sweden and present in more than 120 countries, Electrolux Group is a global leader in household and professional appliances. For over a century, the company has been dedicated to changing lives by creating innovative solutions that make people’s daily lives easier at home. Guided by the purpose to “shape living for the better,” the Group began its journey in Brazil in 1926 and now operates four factories with 7,000 employees, including two in the state of Paraná, the largest operation in Latin America.
SUSTAINABILITY
Sustainability is integrated throughout the business, from product development to the end of its lifecycle. Electrolux Group is one of the first companies in the world to achieve its Science Based Targets initiative carbon reduction goals in operations and products, the first to launch its own reverse logistics service for white goods in Brazil and, in 2022, it saved up to 3 billion liters of water in consumers’ households with its sold washing machines.
BRAND
Electrolux is the best-selling home appliances brand in Brazil*, present in 67% of Brazilian households. The brand is committed to reinventing experiences of taste, care, and well-being for millions of people while shaping homes into well-lived and more sustainable places.
DIVERSITY AND INCLUSION
The motto is #ComeAsYouAre. The company has clear goals for diversity, equity and inclusion, aiming to be a leader in the field. Globally, it plans to achieve 40% to 60% of women in leadership positions by 2030. In Brazil, this number is already 33%.
SOCIAL RESPONSIBILITY
The Group is actively involved in developing its operations alongside its surrounding communities. Programs such as ‘Like a Chef’, present in Curitiba (PR), São Carlos (SP), and Manaus (AM), offers training for people in social and economic vulnerability, teaching business administration and gastronomy for a more healthy and sustainable eating. The program achieved almost a 70% job placement rate.
BUSINESS
In 2023, the company announced investments exceeding R$ 700 million to build a new factory in São José dos Pinhais (PR). It will be the first 100% sustainable site in Latin America, with the goal of being carbon-neutral and with water and energy intelligent management
*Best-selling brand according to Monthly GFK Panel, from Jan/22 to Oct/23, including: Stoves, washing machines, refrigerators, microwaves, ovens, beer coolers, wine cellars and water filters.
