CAROLE, WHAT IS YOUR UNFAIR ADVANTAGE?
Entrepreneurs today face more aggressive competition from international players. So you need new solutions to solve new problems. This is why, together with my partner Frederic Vanderheyde and our team, I set up DUVAL UNION Innovative Marketing.
Together, we help our clients find practical and feasible answers to the new challenges of strategic marketing, innovative communication and disruption.
“The best competition is still no competition”.
We design innovative marketing strategies to grow exponentially and stay on-trend in an increasingly competitive world. We have built our business model around it, so that we can help entrepreneurs to achieve and maintain a unique position in the market. The extremely successful viral business strategy for growing exponentially is called ‘Zoonotic’.
In this new winning business principle, two success-formulas we know are combined into one new outcome. An outcome so innovative that it takes over the world. This roadmap is written out in full in my 3rd book Zoonotic, available from Lannoo Campus.
Carole Lamarque (CEO, Founding Partner) & Frederic Vanderheyde (COO, Founding Partner)
WHAT IS YOUR VISION AND MISSION?
I sleep, dream, eat marketing. The passion for this profession is also our vision.
Our mission is to optimise the marketing efforts and skills of entrepreneurs in such a way that they make a greater contribution to sales. In doing so, it is important that we define what growth means together with the client.
“Optimising your marketing campaigns with a pressure on your budget is a hell of a challenge in competitive times.”
The more we share our knowledge, the more impact we have on our customers’ markteting power. So our mission is to transfer knowledge. Giving more guarantee and reassurance on all their marketing and communication decisions, we win the trust of our client. This is also a saving, because you put the euro right where it will have the most impact. Time is money. So we will also save it by accelerating the learning curve of the concerned team.
WHAT SHOULD I EXPECT FROM INNOVATIVE MARKETING AND WHAT ARE THE RESULTS?
When it comes to innovative marketing, we emphasise the latest winning business principles. Most people have a set of tools, but they don’t know “what they don’t know”. “The question is, what should we be doing that we’re not doing yet?”
We are happy to answer that. We put everything into our T-profile. Because we have a bottomless marketing knowledge.
We place digital media at the centre of the integrated marketing plan, with distinctiveness as the key success factor. We can easily conceptualise 360° marketing campaigns that effectively reinforce revenue targets and build brand images.
YOU HAVE DEVELOPED A MODULAR TOOLKIT, HOW DOES IT WORK?
We have launched our Innovative Marketing School. Why did we develop this service? Marketing is becoming increasingly complex. Marketing has long been more than the 4 P’s. Not only will you optimise time, energy & budgets, your marketing pay off optimally. You will also have fun, because that too is essential in a good learning process.
“We love becoming the Netflix of marketing.”
Become a member of our Innovative Marketing School where you get unlimited access to a library of marketing insights. Day by day, which you can implement in your own marketing plan. All the innovative marketing knowledge you can imagine is brought together in one place. Via self-study, video lessons or personal one-to-one coaching, you educate yourself.