> Diversified Insurance

Offers The Property, Casualty And Healthcare Risk Management

As one of the leading insurance agencies in the country, Diversified Insurance offers the property, casualty and healthcare risk management expertise needed to protect client assets and employees. Our focus on emerging growth companies sets us apart as we are expert at helping clients from venture-backed startup to mature industry leader.

Diversified Insurance Group was founded in 2001 by two former Aon executives, Spence Hoole and Joe Henriod, who purchased Utah’s Aon operations. Today, we are still independently owned and operated, now with 9 equity shareholders and 65 amazing team members.

Our goal is to be the best service provider in the industry, not simply the best insurance broker. Voted as a Salt Lake Tribune Top Place to Work in Utah for five years and counting, we pride ourselves on being different than the competition. We believe that happy employees = happy clients.

Diversified serves more venture backed, IPO and public companies in the intermountain west than any other broker. Current count is over 200 growth and public company clients, including 87% of the unicorn companies in Utah, 7 of the top 10 fastest growing companies [according to Utah Business], and 23 out of the last 29 IPOs in the state. In addition, we are the largest provider of Directors and Officers Liability and Cyber Insurance in Utah. Our entire service model and focus is on managing the risk of growth companies.

Diversified is a full-service insurance broker serving several vertical industries. While we have strong depth in all areas of Property & Casualty insurance from Captives to Workers’ Compensation, we are best known for our expertise, specialization and unique resources in the areas of Cyber Insurance, Directors & Officers Liability Insurance, Errors & Omissions / Professional Liability, Employee Health Benefits and Workers’ Compensation.

We are the largest provider of Cyber insurance in the intermountain west. We assist companies in many industries, including traditional brick and mortar, manufacturing, high tech, health care and financial institutions secure best-in-class cyber insurance programs and coverage. Our cyber clients include some of the largest on-line companies and national brands domiciled in Utah.

We have a strong national Cyber insurance reputation and are viewed by our peers and competitors alike as a thought leader in this space. In the past 12 months alone, our Cyber team of experts has spoken to the following groups about Cyber Insurance: National Association of Corporate Directors, Summit Directors and Officers Conference, Cybersecurity & Data Privacy Forum, Silicon Slopes and Utah Association of CPAs. In addition, we have addressed dozens of Boards, Audit Committees, Audit Risk Committees, Executives and In house legal teams on Cybersecurity, Cyber insurance and Privacy Regulation. We are sought out by public company boards to consult on SEC Guidance and Cybersecurity Disclosure.

As with Cyber, we are also the largest writer of Directors and Officers (D&O) insurance in the state. You don’t insure 23 out of the last 29 IPOs in Utah without being an expert in D&O insurance. Our D&O clients include the largest market cap company in the state ($14.9B) all the way to the newest public company($964M). Again, our D&O expertise is evident in the companies we work with and insure.

Our Employee Benefits department services clients that range from two employees to 5,000+ employees. Additionally, our Benefits department has a retention rate of 92%, with mergers and acquisitions accounting for most of the clients who leave our firm.

As the founder of the Summit Directors & Officers Conference, we are a leader in Director Education. Now in its 19th year, Summit is a world-class directors and officers training and leadership conference dedicated to helping public, pre-IPO and private companies improve corporate governance and best practices. Diversified is recognized as the engine that makes Summit run.

We differ from most of our competitors in that we are private by design. We don’t have salespeople, instead we have experts, and our experts are our owners. This places the power directly with the people most invested in our clients’ satisfaction. This is how we keep our clients front and center. This structure also attracts the best and brightest in our industry and gives them the flexibility to work in a flat and collaborative environment that fosters innovation and initiative at all levels. Through our steady growth over the years, our commitment to this structure is why our clients say we are just the right size.

We have built an outstanding reputation for providing a consistent, remarkable client experience to our partners. Most of our employees have come from large international brokers who want to be in an environment that is much more client-facing, collaborative and innovative than their previous companies offered. Our structure, independence and dedicated resources allow us to be completely outwardly focused on our clients’ risk management and insurance needs.

Diversified Insurance

[email protected]
136 E South Temple #2300 Salt Lake City, Utah 84111

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