DATA UNDERPINS EVERYTHING
To get the balance right, everything we do has to start with the audience. We need a deep understanding of the audience at each stage of their online journey. Who they are, where they interact, how they search for information, how they speak and what their motivations are. Once we understand this, we can build highly effective content strategies and media plans for brand and product campaigns and we can create successful channel strategies for social media platforms from YouTube to TikTok. Data underpins all of Dialect’s activity. Understanding the audience, building content and media plans, measuring how they respond, optimising the creative and media plans all require data and insights. And this is where Dialect has focused its innovation.
We were one of the very first agencies to connect eyeball to wallet attribution, tracking the effectiveness of content and media all the way to an Amazon purchase in the US & Canada. We have also developed a proprietary data platform, Dialect’s Data Desk, which gives our clients a 360 view beyond their specific media campaign, allowing them to plug in a host of other data sources covering social listening, search analysis, share of voice and ecommerce sales data to get a much broader view than just their campaign metrics.