" THE ROUTE-TO-MARKET IS USELESS WITHOUT A ROUTE-TO-BASKET."- DI WILSON, CEO INTEGER/HOTSPOT
The Integer/Hotspot SA name has become synonymous with result-driven communication solutions. In her personal capacity, CEO, Di Wilson, has garnered her own renown with a series of impressive personal accolades including:
• “Most Influential Women in Government & Business, Media & Communications” (2007)
• Finalist: “Cosmo – Mover and Shakers” (2006)
Di is a respected member of the advertising industry serving as a board member of POPAI South Africa until 2017, delivering thought leadership on the role of Shopper Marketing in the SA marketplace and setting the standard with her agency’s celebrated work.
Di began her career in client service and new business development at Grey Advertising. In 1999, she founded POD Communications, where she served as CEO for over 16 years, before launching Integer/Hotspot SA – a dynamic communications agency that has established itself as a leading, media-neutral advertising and marketing agency working across most sectors and integrated strategic touch-points.
Integer/Hotspot SA prides itself on combining strong Till to TV thinking with the added support of effective shopper marketing methodologies, delivering specialised POS and brand activation, Digital and Social Media solutions.
The local and international marketing community has recognised the artful and effective work of Integer/Hotspot by awarding the agency a number of accolades including Gold at the prestigious POPAI awards in 2015 in Las Vegas.
More recently, Di and Integer/Hotspot signed an exclusive agreement with SoPost, a revolutionary digital sampling platform. The team is also spearheading the launch of Shop! Global Council Charter serving as South Africa’s only representative.
“E-Commerce is still championing the biggest growth in our industry. How brands show up on social media and digital platforms has never been as important as it is now.” Di credits her (and her agency’s) success on sustained relationships, this is key to the team and our clients alike. Building a safe and happy space to learn and grow. Reliability and responsibility are at our core. Our approach to briefs and marketing as a whole includes, “Sustainability, care, values and purpose”. Now, more than ever, we need to add ‘care’ to the marketing mix, for consumers, our colleagues and our peers as we tackle this new vulnerability.”
“We are all on a journey of growth. We need to make sure we surround ourselves with the right people along the way in order to make the most of our time and not only Grow, but Thrive!”