"WE CAN NO LONGER STAND BY WHILE OTHERS PROFIT AT OUR PLANET’S EXPENSE".- DAVID KATZ
We are consuming earth’s resources faster than they can be regenerated, and common sense tells us the result will be a series of mutually reinforcing economic, social, and ecological crises – a catastrophe on a scale without historical precedent.
Today, it’s no longer enough to be sustainable. We need to be regenerative and leave nature and society healthier, better off and more resilient than we found it. Business as usual is no longer working – we can no longer stand by as a select few profit at the expense of people and the planet.
We must expand and evolve our view of what constitutes a return on investment. What if we look beyond traditional financial definitions and embrace environmental, social, and economic impact as our new ROI?
In 2013, I made a choice to put my empathy into action to drive meaningful change. I founded Plastic Bank to help the world stop ocean plastic while improving the lives of collector communities. My company builds ethical recycling ecosystems around the world to collect plastic waste and reintroduce it back into the supply chain as Social Plastic®.
By enabling the exchange of all kinds of plastic for currency and other rewards, we effectively monetize plastic waste, making plastic too valuable to discard in the first place. By partnering with global brands we are creating exponential impact throughout the entire value chain.
Our amazing brand partners – like Henkel, SC Johnson and Lombard Odier – are industry leaders that have built environmental, social, and economic impact into the core of their businesses. By leading with purpose, they are proving that it is possible to do well while doing good for the world.
The way forward
I am inspired to shape a global regenerative society that will benefit all people, regions, communities, and our planet. We need to redefine the way we do business and build impact – this renewed sense of purpose needs to be instituted into our operating model. We are shifting our paradigm of investment and creating a powerful model that alleviates poverty, protects the environment, and builds strong economic systems. This is how we will change our world.
We’re at an extraordinary inflection point where a fundamental change in our behavior will help us recreate our future potential. We must change our outlook – our reason for being that guides everything we are and do.
To create a world where we no longer consume to survive, but awaken ourselves to thrive.