CHALLENGE
Globally, grain and pulse crops are classified to determine the grade of a crop. This grade determines the financial return to the seller / farmer.
The classification process currently consists of approximately 53% subjective and 47% objective testing. Subjective testing leads to disputes and a lack of confidence in the classification process.
SOLUTION
Cropify Smart Classification
Cropify is eliminating subjective testing and replacing it with a cutting-edge solution that provides:
- Highly accurate
- Traceable
- Repeatable
- Objective test result
Cropify was founded in 2020 by Anna Falkiner and Andrew Hannon after Andrew undertook research into technology used in horticulture that could potentially provide a solution to identify contaminants, pests and disease in grain crops. From here the proof of concept was successfully completed and Anna took the reins in driving further development and building the team.
Artificial intelligence and machine learning are at the heart of this innovative product.
Development has been undertaken through collaboration with industry partners in South Australia from growers, laboratories, exporters, plant breeders and bulk handlers. Collaboration continues to provide invaluable input in the design of Cropify to optimise market fit.
South Australia grows the largest volume of lentils in Australia. Lentils represent a great source of plant-based protein and are a key growth market for the state’s agricultural sector. For this reason, Cropify plans to first release a Pulse Module, followed by a Grain Module in Australia.
“Plans for the future are exciting. Australia will be our first market, but we have plans to expand globally, into other markets and commodities.” CoFounder Anna Falkiner Cropify is addressing a critical, unmet need of the agricultural supply chain – creating confidence in classification results, with sellers and buyers alike by delivering an objective testing solution.
Director and General Manager of Aus. Agribusiness.
Extensive grains industry experience from farm management through to end user grain accumulation and port infrastructure. Previously Andrew was Group Commercial Manager at Viterra. He is currently a Ministerial appointment to The South Australian Genetically Modified Crop Advisory Committee.
Anna Falkiner, Co-Founder and CEO
Director of Aus. Agribusiness a grain supply chain consultancy.
Anna is a marketing professional, specialising in new product development and sustainability. Anna has won numerous awards for new product development in the domestic and export markets across a range of industries. Anna ran her own successful marketing consultancy business for over 10 years. A sixth generation farmer passionate about primary production and adoption of Agtech.
