Chris Ronzio

Founder & Ceo – Trainual




I’ve been an entrepreneur for 20 years now. All of my years of running businesses, including those spent on my operations consulting firm called Organize Chaos, led me to start Trainual. Trainual is a platform that helps business owners document their policies and procedures in one, centralized place. Essentially, it is a playbook for your business.

My vision is that every business in the industry will have a playbook. Historically, the only ones that had operation manuals were huge companies that had the time and bandwidth to make them. We want even a one-person company to be able to create one. So we are on a mission to make the playbook write itself.

Before Trainual policies and procedures were taught by word of mouth. And most businesses didn’t bother writing them down. Even today, if you ask most companies for their SOPs or operations manual, they simply don’t have one. That’s what we want to change about the industry. We want playbooks to be so easy to assemble that there’s no excuse not to have one.

We’re working on how we can innovate with things like AI to collect information. Rather than an individual needing to sit down and write everything out, it would be like having a consultant come into your business to organize who does what. Chances are this changes week to week as the company evolves, and AI would make it easier to keep everything updated because nothing in the business would need to stop.

It’s really exciting to me, having your playbook automatically update based on how somebody’s role changes, or who you have on your team. Business owners will finally have an updated look at what’s going on without needing to spend their own time maintaining the updates. That leaves more room to focus on pushing the company forward.

I love when business owners have a vision and get to make progress toward that vision—and having an automated playbook that keeps everything organized means that nothing stands in the way of that vision.

Being an Arizona startup ourselves, we’re not only supporting other businesses to fulfill their visions, but we relate to their visions too. Scottsdale and Phoenix have become known for verticals like real estate and healthcare in the last few decades, but the reputation is finally expanding to include startups and tech.

All men dream; but not equally. Those who dream by night in the dusty recesses of their minds wake in the day to find that it was vanity: But the dreamers of the day are dangerous men, for they may act their dreams with open eyes, to make it possible.– T.E. Lawrence, it’s in his Seven Pillars of Wisdom

In the last few years, we’ve seen tons of companies establish their headquarters here. For them, Arizona is enticing because, for one, it costs so much less than the Bay Area, and two, tech is not over-saturated here yet. There are a lot of opportunities to become one of the most well-known tech companies coming out of this state, and it’s driving funding from the coasts into our city.

Just last year, we closed our Series A funding round for $6.75m. I’m excited to be making progress toward my vision of being at the forefront of this movement, creating jobs in my community, and driving much overdue innovation.

What’s really exciting is that it’s not just the entrepreneurs that are getting heavily involved in driving innovation forward. It’s the Arizona talent pool, too. Phoenix, specifically, is developing into a work culture with a ton of passionate, hard-working talent. At Trainual, almost all of the growth we’ve experienced in the last year has been from internal referrals. We have great people, and we know that they know other great people, too.

There is so much untapped potential in this market, from innovation to talent, and we’re only going to see that grow from here. I am so excited and proud that Trainual gets to be part of it.

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