> Cherry Bekaert - Perpetuating Success by Paying it Forward

Helping Tampa Bay’s innovators and entrepreneurs achieve their goals, make a difference, and pay it forward.

Dear Innovators and Entrepreneurs:

Congratulations on your decision to make Tampa Bay – and its thriving technology community – the starting point for your future growth and success.

I am Chris Rux, the Central Florida managing partner for Cherry Bekaert. We are a full-service accounting and consulting firm with a footprint throughout the Southeast.

Our Tampa team is engrained throughout all facets of our community – continuing a tradition of involvement and service that began at our origin as a successful hometown firm and extends into the present day.

We have been and continue to be energized by the ideas, talent, and enthusiasm found throughout the Bay Area and believe everyone benefits when we tap into and share our strengths with one another.

How we help is just as important as the services we offer.

Expertise and resources are obvious reasons clients choose Cherry Bekaert. However, I would also suggest that how we honor our commitments is the reason our clients retain Cherry Bekaert for the long term and recommend us to others.

Firm-wide, our shared values guide all of our interactions: Uncompromising Integrity, a Passion for Excellence, Mutual Respect, and One Firm.

I believe in these values and strive to live them daily. It’s a simple concept, but I can honestly say I’ve witnessed, time and again, how doing right by others positively impacts our working relationships and ripples throughout the community.

Perpetuating success by paying it forward.

Personally and professionally, I also firmly believe in the concept of Paying It Forward. This idea can take many forms, including time, talent, and treasure. It not only applies to special occasions and projects but – perhaps more importantly – to our ongoing, everyday interactions.

Supporting civic organizations and addressing the needs of the greater community is one way to do this.

We recently held our annual volunteer week, where every person in the firm took a day off to give back to our communities. Locally, our Partners and Associates spent the day volunteering for three great civic organizations – Feeding Tampa Bay, Metropolitan Ministries, and Ronald McDonald House.

Beyond our obligation to our community, I feel it is equally important to realize that very few of us got to where we are without a little help. We’ve all had mentors, formally or informally, whether we realized at the time (or not). And we can return the favor by helping others as someone once helped us.

Pay It Forward! Mentor an up-and-coming person or company, recognize talent, offer opportunities, or impart experience. By sharing our know-how, successes, and failures – from generation to generation – we allow others the opportunity to succeed.

It all adds up.

My challenge to you.

Let’s create a cycle of connection, collaboration, and success that allows your organization, other innovators, and our entire community to thrive.

I challenge you to share your time, talents, and treasure with others every day! Collectively, let’s leave a legacy that makes Tampa Bay a better place tomorrow than it is today.

Our team at Cherry Bekaert is up for the challenge. The question is: Are you?

As you continue your journey, if there is ever any way I – or, by extension, our team at Cherry Bekaert – can help, please don’t hesitate to reach out to me any time.


Cherry Bekaert Chris Rux signature

Christopher F. Rux, CPA
Managing Partner, Central Florida
Cherry Bekaert LLP

Cherry Bekaert

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