Buoyancy Works is a Calgary, Alberta-based wellness tech and behavioural insights company that empowers employment agencies to scale their impact through technology-enabled behaviour change techniques. The Buoyancy platform helps organizations scale programs, measure engagement, and support their clients through the emotional and motivational challenges of the job search. Buoyancy’s tools increase program availability and engagement, helping to enhance and scale program delivery.
In 2018, Jon MacConnell, a behavioural scientist and engineer, began researching how unemployed job seekers can get and stay engaged in the behaviours that help them find work faster. He identified a gap most solutions focused on the tactics of the job search but didn’t recognize the emotional and motivational challenges that come with unemployment or career change. This gap became the basis of the business idea.
Setting sail
In 2021, Buoyancy officially started its mission to support unemployed individuals facing behavioural or structural barriers in their search for meaningful employment. Buoyancy takes a personalized and inclusive approach to the job search, believing everyone should be able to access the tools and programs they need while leaving valuable resources like time and bandwidth to the things that matter.
The process of finding a new job, or beginning a new career, can be extremely daunting. Buoyancy was born out of a frustration with
the status quo and a desire to support real people in their search for meaningful work.
With this in mind, Buoyancy identified an opportunity to support job seekers on an institutional level. Buoyancy helps organizations engage and motivate their clients through behavioural boosting, ongoing feedback, goal setting, and opportunity and task management. The platform uses tech-enabled interventions to address systemic biases, imbalances, and access issues. Through Buoyancy, organizations are empowered to make a greater social impact.
Since 2021, Buoyancy has grown to 8 team members in three provinces, all sharing the mission of supporting 1 million job seekers by 2025. With a diverse breadth of experience, they have care and compassion for their community that drives their desire to make an impact. They’re focused on producing ethical solutions based on evidence to bring meaningful employment to all.
