In a market dominated by fast-food giants, Breadless has emerged as a bold disruptor, transforming fast-casual dining with its nutrient-packed, bread-free innovation. This Detroit-born brand is redefining how Americans fuel their lives by replacing traditional bread with leafy super greens. At Breadless, meals are not just sustenance — they’re catalysts for ambition, progress, and bold living.
“Food is fuel. It’s the foundation for everything we do,” explains Marc Howland, co-founder of Breadless. “That’s why we’ve crafted a menu that doesn’t just fill you up but powers your next move.
”With chef-crafted sandwiches, vibrant salads, and hearty power bowls, Breadless delivers meals designed to energize busy professionals, health-conscious families, and trailblazers looking for bold flavors without compromising nutrition. Breadless is more than a dining option — it’s a movement, inspiring communities to redefine convenience and health, one meal at a time.
The Founders’ Journey: From Grassroots to a Nationwide Mission
Breadless was born out of necessity and passion. Founders Marc Howland, LaTresha (LC) Howland, and Ryan Eli Salter saw a gap in the market for meals that catered to modern lifestyles — healthy, fast, and satisfying. Marc, an Ivy League athlete turned finance professional, experienced this challenge firsthand.
“I’d spend long days juggling work and workouts, searching for food that was both energizing and convenient. Too often, I was stuck choosing between unhealthy fast food or bland, uninspiring options,” Marc recalls. “I knew we could create something better.
”Together, the trio began experimenting with the idea of sandwiches reimagined. By replacing traditional bread with nutrient-rich leafy greens like Swiss chard, collards, and romaine, they crafted meals that were bold in flavor and rich in nutrients.
“We wanted every bite to feel purposeful,” says LC. “Each ingredient is thoughtfully chosen to not only taste great but to fuel energy and ambition.
”Starting as a grassroots catering business at the University of Michigan and hosting pop-ups in Detroit gyms, Breadless quickly gained momentum. By 2022, they opened their first location, capturing the attention of their community. Today, with a second location in Rochester Hills, the founders are driven by a vision that extends beyond sandwiches.
“Our mission is about more than food, ”explains Ryan. “We’re creating a lifestyle movement, helping people see that eating well can be exciting, empowering, and, most importantly, accessible.”
A Bold Mission
Breadless’s mission is clear: to redefine fast-casual dining for a generation that demands more. The brand’s vision is to inspire healthier, more vibrant living by making bold, nutrient-rich meals accessible, delicious, and energizing.
“At Breadless, we believe food should fuel your ambition,” Marc asserts. “Whether it’s powering through a workday, training for a marathon, or spending quality time with family, our meals are designed to energize every moment.
”The brand’s commitment to innovation and purpose extends to every aspect of its operations. From sourcing fresh, naturally gluten-free ingredients to crafting meals that cater to diverse dietary needs, Breadless ensures that health and convenience go hand in hand.
“We’re not just feeding people; we’re fueling their potential,” LC adds. “That’s what makes Breadless different.”
Core Values That Drive Breadless
At the heart of Breadless’s success are its core values, which guide its approach to food, community, and innovation:
- Innovation in Nutrition: Breadless disrupts the traditional fast-casual model by replacing bread with nutrient-dense super greens. This shift not only redefines how meals are prepared but also how they’re perceived. “It’s about more than ingredients,” says Marc. “We’re challenging the norm and proving that fast food can be both indulgent and nourishing.”
- Empowerment Through Food: Every meal is designed to inspire progress and fuel ambition. From the first bite, Breadless customers experience the difference in how they feel and perform.“ We’re not just feeding hunger — we’re feeding potential,” Ryan explains. “Our meals are crafted for people who lead with purpose.”
- Vibrant, Craveable Experiences: The sensory appeal of Breadless meals is as important as their nutritional value. Bold flavors, fresh ingredients, and vibrant presentation ensure that every dish excites the palate.
- Purposeful Community Connection: Breadless fosters a culture of health and progress, bringing together like-minded individuals who see food as fuel for living their best lives.
The Ingredients of Success: Functional and Emotional Drivers
The foundation of Breadless’s success lies in its ability to blend functional benefits with emotional connections:
- Health-Conscious Offerings: Fresh, naturally gluten-free ingredients provide a healthy alternative to traditional fast food. The bread-free concept caters to a variety of dietary needs, ensuring everyone can find something that suits their lifestyle.
- Convenience and Accessibility: Designed for grab-and-go ease, Breadless meals seamlessly fit into busy schedules. Nationwide availability ensures that quality and consistency are always within reach.
- Chef-Crafted Flavors: Bold, creative flavor profiles elevate every meal. From sandwiches to salads, Breadless offers variety and customization, delivering satisfaction with every bite.
- Empowerment and Achievement: Breadless fuels ambition and energizes customers, helping them feel empowered to pursue their personal and professional goals.
- Community and Belonging: By creating a lifestyle movement centered on health, energy, and shared values, Breadless fosters a sense of connection and purpose.
“Every meal we serve is a reflection of our belief that food should be empowering,” LC shares. “It’s about creating something that truly adds value to people’s lives.”
A Movement in the Making
As Breadless continues to grow, its founders remain focused on their larger mission: to create a legacy of better eating. With plans to expand nationwide, they envision a future where bold, nutrient-packed meals are the standard, not the exception.
“We’re not just building restaurants — we’re building a movement,” says Ryan. “One that inspires people to think differently about what’s possible in fast-casual dining.
”Marc echoes this sentiment: “Our goal is to lead a nationwide shift in how people fuel their lives. We want to make eating well not only accessible but exciting.
Looking Ahead: The Breadless Way
Breadless is more than a dining concept; it’s a call to action. By offering meals that fuel ambition, vitality, and progress, Breadless invites customers to embrace a healthier, more vibrant way of living.
“Thank you for being part of the Breadless journey,” Marc concludes.“Together, we’re proving that eating well can be as fulfilling as it is delicious.
”As Breadless continues to expand its reach, the brand’s commitment to innovation, community, and empowerment remains unwavering. This is just the beginning of a bold revolution in fast-casual dining — and Breadless is leading the way, one energizing meal at a time.
