Creativity, in the context of advertising and marketing, is and always has been a driving force for me. Being exposed to the power that brands can have on humanity and their collective behaviour has reinforced my ambition to always be a force-for-good, and leave a positive dent on the planet. Brands have the power to transform the oneness of society and it’s our responsibility as marketers and advertisers to create a cohesive, sustainable and mutually beneficial relationship between the people, the planet and the products we consume.
I strive to leave a legacy everyday; a legacy of work that makes a difference, a legacy of inspiration for the younger generation and a legacy for humanity, ensuring my work contributes to the health and prosperity of our communities, our country, and the world at large.
My decision to move from a creative agency to a media agency reflects my deeper commitment to grow my expertise in enabling creativity to thrive.
Marketing requires a deep understanding and respect for clients and challenges: work hard to retain market share and run fast to obtain marginal growth. Helping clients seize the opportunities in this ever-changing and complex landscape means creating meaningful interactions for their brands. In the industry, we are the face of the brand’s marketing and an extension of our clients’ departments. We should always give out our best. I love that we can influence how things can be done to benefit our clients. From that, a creativecentric, brand-first approach is the only path with which to carry clients into the future successfully.
Giving back leads to growth. I have a transformative coach leadership style for the development and leadership of teams. Working with inspirational people is the biggest thrill of my life; I’m pushed and challenged to strive continuously for better and grander heights.
The opportunity to work side-by-side with creators, inspirers and innovators who continuously look for new ways to give brands deeper and transformative meaning to truly change, engage and affect people’s lives brings awesome joy for me. Being more agile – as a business and industry at large – means being deeply connected with our culture and creativity. South Africa continues to shine through in the kind of work we develop.
For customers and clients alike, the lines are blurred completely. Our role is to provide solutions to business problems using every communication tool in our arsenal.
I have had the enormous privilege of working – and continuing to work – with incredible thinkers, creators, and marketers and that is a blessing I relish daily. Being invested in work that influences culture is very important to me and aligns with my continued ambition to leave a positive legacy.