> Banco Primus
Is A Portuguese Bank, Based In The Disruptive “Oeiras Valley” Ecosystem.
Is A Portuguese Bank, Based In The Disruptive “Oeiras Valley” Ecosystem.
The Bank was founded in 2005 and ispart of Groupe BPCE, the second largest banking group in France. Our statement “O seu Futuro Primeiro” (Your Future First) reflects our mission, the creation of benefits and opportunities for Customers, Partners, Employees and Shareholders.
OUR HISTORY
Banco Primus started its activity in 2005, being one of the first Portuguese players to offer innovative financing solutions in the secured debt consolidation market. In 2007, the success of the business model in Portugal enabled the international expansion to Spain, setting up an International Branch based in Madrid, and developing a similar business model.
In the following year, 2008, the Bank had extended its product offer in Portugal into the B2B car finance market (i.e. credit, leasing and long-term-rental), both for new and used vehicles. In the same year, following its internationalization strategy, Banco Primus established a new international branch in Hungary also focussing in B2B car financing.
In 2014, the Bank pursued its customers´ value proposition and developed a consumer loans offer for existing customers with a proved credit experience (ie. upsell initiative).
Supported by the best in class performance in car financing and leveraging the installed capacity in Portugal, since 2016 Banco Primus addresses the motorcycle financing market with a specific product´s profile and offer. Nowadays, Banco Primus is honored to embrace over 135 Employees across Iberia, supporting more than 35.000 active Customers and circa 1.500 active Partners, constituting “Banco Primus´ family” with a unique IP and aligned to maintain the increasing footprint’s trend with an ambitious, disruptive, data driven, digital, sustainable and innovative strategy.
Sustainable growth – How?
Implementing a growth strategy that is profitable, lasting and sustainable, based on responsible credit policies (i.e. granting and monitoring phases), on efficient resources management and on innovation and new trends adoption.
Creating value for customers, partners, employees and shareholder – How?
Considering the “value creation” as a fundamental pillar in the Bank’s activity, by improving the customers and partners experience with differentiated/personalized products and services (one customer/partner, one solution), through investment in training and development of our employees, by ensuring an efficient/lean resources management and by evaluating new opportunities to expand the Bank’s activities (organic and non-organic) bringing value to all stakeholders, especially to shareholders.
Commitment with our society (environmental, social and governance) – How?
Believing that we all have a role to play in society and in the community around us, taking this commitment/purpose very seriously.
SOME INITIATIVES THAT WE WOULD LIKE TO HIGHLIGHT
Go Digital
reference https://one.bancoprimus.pt/
1Lab
Primus Responsável (Primus Sustainable)
» Offer of 15 vital monitors to the Public Health Service (NHS) in Q2 ´20 as direct response to Covid-19 pandemic;
» Registration in “Oeiras Solidária” program promoted by the Municipality of Oeiras, in which the first action included the delivery
of 100 Christmas Baskets to disadvantaged families;
» – Offer of more than 400 electronic and
other material items (e.g. laptops, keyboards, printers, paper shredders, storage boxes, etc.) to “Associação Entreajuda” under the “Banco de Equipamentos” initiative;
» – Introduction of sustainability criteria when offering/distributing merchandising material to our partners and employees (e.g. cork agendas and employee kit); and
» – Implementation of a pilot test (at the level
of the Bank’s car fleet) with plug-in hybrid vehicles (as a result of this pilot, the purchase of more vehicles will be considered/evaluated)
Banco Primus