Arc Intermedia is a digital marketing agency that provides customer acquisition programs to some of the world’s largest and most sophisticated companies. The firm’s general approach is a simple one: treat every client’s business as if it were their own, making decisions on strategy, budget allocation, and efforts as if it were Arc’s money. This quickly aligns the agency’s focus with that of their clients’.
Based in the Philadelphia area, the company believes in investing in its city. That means hiring local talent, sponsoring industry events, and when possible, using local suppliers. Nothing is outsourced overseas and the fulltime staff all reside in the region. With fifty 50 of their clients in the Philadelphia DMA, face-to-face meetings are an easy option.
Being digital also affords Arc the ability to go beyond the Philadelphia area, as they currently service clients in Boston, Washington, DC, Houston, and the United Kingdom. While in-person meetings are less frequent, they have refined a process that is efficient and mutually beneficial for both sides. This geographic reach beyond its local office has created many additional opportunities.
When marketing digitally, multiple tactics are usually being conducted simultaneously. Arc provides a unified approach in which each digital tactic is managed to work in tandem with the others. This means the right visibility, coverage, timing, and messaging systematically guides prospects through their decision process, leading them to the desired action.
The digital world is constantly evolving and this firm has made it a core responsibility to always be learning. Arc Intermedia has achieved and continually works to maintain Google, Bing, and HubSpot certifications, which provide deeper knowledge and third-party credibility. With this commitment to be on the forefront of new technology, tools, and digital tactics, their clients reap the benefits.
The business experience of Arc Intermedia’s senior staff has led to a company that is soundly structured, financially stable, and focused on building for the future. In short, clients can rely on Arc Intermedia to be there for them today and tomorrow. Above all, Arc Intermedia understands that the agency’s work has a direct and significant impact on clients’ results and operations. Often recited by agency president, David Sonn, “Marketing supports the business, never the other way around.”