All Stars Project of New Jersey

Helping Inner-City Youth and People of All Ages




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The All Stars Project, Inc. (ASP) is an action and thought leader in the emerging field of Afterschool Development, a new way of engaging poverty. Through its free programs for inner-city youth and their families in Newark and Jersey City, the All Stars Project of New Jersey helps people to transform their lives by using the developmental power of performance as a tool for growth—onstage and in life.

From the first moment the All Stars Project set foot on the streets of Newark, New Jersey, in 1999, the organization has worked to bridge a longstanding and often tense “urban-suburban” divide that has resulted in 20–30% of children living in poverty in one of the country’s wealthiest states. The ASP does so through Afterschool Development, which gives youth in poor areas a chance to “perform in new contexts” in order to overcome a lack of opportunity.

Afterschool Development programs introduce young people to adults from different communities who can help them to expand their view of the world and their capacity to navigate and shape their lives. This kind of development—the capacity to see and act on new possibilities—takes place when people transcend their daily life experiences and expectations. It’s a key insight the ASP applies to all of its programmings.

Since 2013, many of the new contexts for the ASP’s participants have been created at the Scott Flamm Center for Afterschool Development. Located in the downtown arts district and innovation corridor of Newark, the Flamm Center is a vibrant and popular hub for performance and development, and it brings together people from diverse communities throughout the state. Expanded civic, community, cultural, and corporate partnerships helped to drive ASP’s expansion into Jersey City in 2017.

“The Flamm Center, and particularly our increased afterschool programming, has allowed us to intensify our role in Newark’s continued renaissance,” says Shadae McDaniel, City Leader for the All Stars Project of New Jersey. “We are also proud to be at the forefront of a national Afterschool Development movement of community leaders and front-line practitioners from hundreds of organizations in New Jersey and around the country.”

In the last two decades, the ASP of NJ has raised over $24 million from over 3,000 individuals and hundreds of corporations and foundations, among them EY, Fidelity, Goya, Investors Bank, MetLife, Onyx Equities, PSEG, PwC, RBC Capital Markets, and Victoria Foundation, Inc.

“The generosity and enthusiasm with which thousands of adults, including some of New Jersey’s most successful business leaders, embrace what we call involvement philanthropy—the building of direct relationships with inner-city youth—has helped to inspire young people from New Jersey’s poorest communities to grow in ways they could never have imagined,” Shadae says.

The organization’s Afterschool Development programs include:

The All Stars Talent Show Network (ASTSN) involves thousands of young people ages 5 to 25 in producing and performing in hip-hop talent shows in their neighborhoods and continues to be ASP of NJ’s community gateway to development through performance.

In the Development School for Youth (DSY), young people ages 16 to 21 learn to perform as professionals through workshops led by corporate executives. In New Jersey, over 1,500 young people have graduated from the DSY and hundreds of companies have sponsored summer internships and generated millions of dollars for inner-city communities.

Operation Conversation: Cops & Kids (OCCK) is an innovative police-community relations program run in partnership with the Newark Police Department that uses performance, improvisation, and conversation to help inner-city teenagers and police officers to cultivate positive relationships with one another. Founded in 2006 in partnership with the New York City Police Department, OCCK has received the CISCO Community Policing Award from the International Association of Chiefs of Police.

Collectively, the programs have involved 20,000 youth and over 4,000 adult volunteers from all walks of life, including some of the state’s most successful business leaders.

The All Stars Project, Inc. is a national nonprofit organization, with programs in six cities (Newark, Jersey City, New York, Chicago, Dallas, and the San Francisco Bay Area), headquartered in a 31,000 square-foot performing arts and development center on West 42nd Street in New York City. It is 100% privately funded and works with over 350 corporate partners, 3,400 volunteers, and 20,000 inner-city youth and families each year.

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