" WE’RE BUILDING A SPOTIFY-STYLE SERVICE FOR NEWSPAPERS AND MAGAZINES".- ALEX KROOGMAN, CEO | PRESSREADER GROUP OF COMPANIES
To this day, I look forward to each Monday when Spotify releases my new Discover Weekly playlist. Why, because it’s built entirely for me. It’s personalized with the music I know, plus lots of music I haven’t even heard of before but know I’ll instantly love. That’s the goal for all of us in business. Every company, I hope, wants to give their customers exactly what they’re looking for to enhance their experience and make their interaction special. Just like music, when it comes to newspapers and magazines, the company that will succeed at the end (and, perhaps, it’s more than one), is the company that can provide the widest selection of quality content that satisfies all interests. Better yet, it offers the best reading experience built around the relevancy of that content specific to each user. And, that’s exactly what we’re building at PressReader. Whether our readers want top newspapers like The Guardian, The Globe and Mail, and The Wall Street Journal or magazines to keep them entertained like Rolling Stone, Vogue, and GQ – you’ve got over 7,500 of the world’s best publications.
Yes, a streaming service can support quality journalism.
We’re building a bridge between content consumers who are ready to pay and those who aren’t. We’re part of an ecosystem that supports content creators, publishers and essentially the journalist. Because, as we connect readers to the stories that matter most to them, we create a profitable future for quality content. And, we’ve tailored our two distinct business models to support that ecosystem.
Through our direct subscription model, readers get all-you-can-consume access to the world’s best content while paying for quality journalism. On the other hand, for those that can’t or won’t pay for content, our extensive B2B network uniquely sets us apart from other digital newsstands.
Through this business model, our brand partners in the library, hospitality, aviation, and marine verticals sponsor access for readers. With both approaches, we get publishers’ content into hard-to-reach places and connect publishers to an audience of hundreds of millions of people, worldwide.
Just how Spotify puts thousands of songs in the palm of your hand, so do we with newspapers and magazines. Don’t get me wrong – I enjoy a record just as much as the next person, but I’m not carrying it around with me. Like our readers, I want convenience and choice. No matter how you slice it, at PressReader, we keep content creators paid while letting readers discover new and personalized content, on-demand and in their pocket.
Alex transformed PressReader from an innovative printmedia solution to a globally driven, game-changing platform. He has played an integral leadership role at PressReader for 20 years. In that time, he led the creation of our worldwide network, built our library service platform, and developed new technologies that continue to set the industry standard.