iTouchOrlando’s first venture, AdOnTheBox, placed high-definition, interactive touch-screen LED “concierge kiosks” in hotels, resorts, and other high traffic tourist locations. With over 100 iTouchOrlando-AdOnTheBox kiosks in place throughout the Orlando, Florida area. These six-foot-tall kiosks display digital advertisements from numerous local and national brands. AdOnTheBox kiosks are fully interactive, allowing customers to buy tickets, search local directories, and view multimedia content with only a few touches. In addition to attracting customers with these visually stunning displays, they also store a wealth of data on each advertisement, allowing each business to hone their marketing approach through sophisticated analytics.
To prepare for the introduction of additional kiosks in Orlando, Michigan, Hawaii and Las Vegas, the Company has partnered with two leaders in online booking—Expedia Local Experts and GolfNow.
The company intends to marry its innovative concierge kiosks with customers’ smartphones via the iTouchLocal mobile application. The iTouchLocal application will not only allow customers to browse local business listings, view promotions, and access discounts on their phones, it will also support an innovative incentive program in which users earn points towards free products. Customers wishing to redeem exclusive discounts from AdOnTheBox kiosks will first have to download the iTouchLocal app, spurring adoption of the technology and allowing brands to continue their interactions with consumers long after they’ve moved on from the kiosk.
iTouchOrlando has also built a pre- concierge call center to market ticket sales to individuals coming to the Orlando area. The call center acts as a personal concierge agent for customers during the planning process by calling and receiving calls from consumers to book and pay for any ticket-based event; such as guided tours, museums, zoos, theaters, golf courses, theme parks, and family fun centers. After a ticket is purchased through the call center, the ticket is then sent to the customer electronically to be utilized upon entry of the event.
Additionally, the company is engaging customers in email and text campaigns as well as social media endorsement for their local and national clients. Reaching out to individuals that have interacted with the kiosk, application, or website for further advertising endeavors, allowing continuous communication between customers and brands. In conjunction with the campaigns, they are also endorsing the various brands through their vast social media following.
Thanks to its innovative display systems, established distribution network, and strong partnerships with Expedia Local Experts and GolfNow, iTouchOrlando is poised to make an immediate and significant impact on regional and national advertising landscape. With the fresh approach to tourism marketing, iTouchOrlando and the AdOnTheBox Network is sure to become a leader in the field.