Ensuring competitive advantages, fostering business opportunities, introducing new products and optimizing processes. When it comes to innovation, startups serve as crucial partners for propelling progress in the automotive sector. In this scenario, those who stand out are the ones helping dealerships identify opportunities to enhance the customer experience while adapting to market trends. As a leader in digitizing the automotive market in Brazil, Dealersites plays a fundamental role as an innovation lab. The development of digital solutions translates into relevant technologies aimed at enhancing operations, reducing costs and maximizing the financial return of companies.
Founded in 2015, Dealersites started in the city of Curitiba, the capital of Paraná that is recognized as one of the smartest cities in the world. Since then, the startup has established itself as a benchmark in the digitization of the automotive market. With a client base exceeding 1,800 nationwide, the company is dedicated to enhancing the consumer experience by strategically investing in digital marketing to optimize conversion rates at dealerships. “We are the primary choice for automotive dealerships in Brazil. What we have successfully accomplished in the sale of brand new cars is now solidifying for motorcycles, used vehicles and trucks, underscoring our authority in the automotive segment built over the years”, explains the startup’s CEO, Cesar Cantarella.
By offering innovative solutions aimed at digitizing dealerships and facilitating online sales, the Brazilian startup is dedicated to driving the digital transformation and reinforcing commercial connections. These efforts align with changes in consumer behavior, as there is a 34% increase in interest in purchasing automobiles online, according to data from Dealersites comparing the periods from January to October 2023 and 2022. Therefore, its differentiator lies in creating digital platforms entirely dedicated to the automotive sector, boosting sales performance and providing analysis and data integration. Additionally, the company stands out for its SEO work, ensuring client visibility on search engines, and for offering digital marketing indicators, such as analytics metrics, that support strategic decisions and business initiatives.
Driven by positive results, Dealersites has ambitious plans. After a 93% growth during the pandemic, the company follows a meticulous plan, incorporating cutting-edge technologies and maintaining a focus on the consumer experience in dealerships. One of the strategies to achieve positive outcomes is the expansion into markets that have also undergone reconfigurations during the crisis, encouraging businesses to increasingly embrace online sales. “Not only cars need to be more technological, efficient and sustainable, but it’s also time to digitize the sales process to provide new and engaging experiences”, concludes Cantarella.
