Since 1989, truly understanding people has been a unique trait of Dalton – a leading advertising, public relations and digital marketing agency with offices across the Southeast, in Nashville, Atlanta and Jacksonville. On every project, Dalton digs deep to uncover the insights and human truths that get to the emotional core of its client’s audiences. It’s what moves them. And it’s what drives the Dalton team to take action, continuously searching for innovative and provocative ways to engage with audiences in meaningful ways.
It’s helped Dalton grow to over 100 employees spread across offices in three of America’s most economically strong cities. But more importantly, it’s helped their clients grow and succeed. “We’re a curious bunch who are honest and open-minded. We think it’s the only way to be, and it’s why we get people,” said Dalton chairman Jim Dalton, “which gets results for our clients.”
COMBINING CONTENT, DESIGN, AND TECHNOLOGY
To stay ahead of the curve and at the forefront of innovative thinking, Dalton ensures its capabilities evolve as new technology unfolds. They are equipped to quickly react and provide services that meet the needs of an everchanging landscape. Breakthrough branding. Eye-catching content. Powerful media coverage. Custom programming and creative technology—Dalton has the capabilities to meet any need or challenge.
For the Votes for Women Room at the Nashville Public Library, Dalton created six interactive exhibits to highlight how gender, race, politics and Nashville itself played pivotal roles in passage of the 19th Amendment. A central element is a curved LED ribbon featuring engaging digital content and an interactive voting experience that engages large groups of visitors in discussion on current voting and women’s rights issues. As participants select one of the physical yes/no buttons in front of them, the real-time tallies appear on the LED ribbon.
When Flagler Health wanted to make a big impact, Dalton used large-format LED panels to communicate Flagler’s mobile health services to travelers in the Jacksonville International Airport. They incorporated a specialized camera to transform passenger silhouettes into reactive graphics to emphasize Flagler’s focus on the individual. Environmental graphics and unique seating with builtin plugs created a welcome respite to travelers.
When the Legacy Gallery wanted to communicate the history of the Franklin Special School District, Dalton told the story in an innovative and engaging new way. The agency brought content to life through environmental graphics, interactive applications and a diorama of collected artifacts. The centerpiece of the gallery is a multi-user touch table featuring a map of past, current, and future locations. Personal stories retell the shared experiences of students from the early 1900s through today. To accommodate multiple users, Dalton custom engineered an audio solution that creates four individual listening stations around the touch table.
For the Country Music Hall of Fame and Museum, the Dalton team helped drive engagement with visitors by designing harmony between environmental graphics and the physical exhibit footprint. The exhibit includes a content-rich experience featuring a vast library of more than 700 digital assets.
To keep visitors engaged and to put the music front and center, the interactive exhibit auto plays audio recordings as visitors explore content. With so much content to explore, the agency created a back-end table structure to link and cross-reference all content. As users select a band, they are also presented with featured band members, as well as other bands those members were a part of. Virtually every element on screen is touchable, so Dalton also applied the web-based concept of the breadcrumb trail for visitors to always find their way back to any starting point. It’s an engaging way for anyone – from a casual visitor to a die-hard fan – to explore unexpected connections based on their individual interests.
THEY GET PEOPLE. THEY GET TECHNOLOGY. THEY GET RESULTS.
With an extensive range of capabilities, deep experience in current and breaking technology, and an always curious mindset, Dalton simply gets it done. Their multi-disciplinary team thrives on curiosity and does whatever it takes to create the most engaging and compelling experiences for a diverse range of audiences. So yes, Dalton gets people, and they know how to get their attention, and that is how they get results.
